1 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Mobile Networks Connecting IT to the Future Nick Watson –

222 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 222 Cisco Systems—Worldwide Leader in Networking for the Internet INCREASE PRODUCTIVITY MAINTAIN COMPETITIVE ADVANTAGE IMPROVE CUSTOMER SATISFACTION Cisco Public

333 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public The Productivity Paradox...is the one location where they spend the least amount of time— their desks ? Why is it that the only location where employees have access to all their productivity tools...

444 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Public Wireless LAN Access Growing to Meet Demand for Broadband Access AirplanesMain Office HotelsAirportsConvention Centre Railway Stations Home Office Branch Office Coffee Shops Broadband connectivity is spreading rapidly

555 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Laptops in Conference Rooms Guest/Visitor Access Real-time Video Surveillance Productivity Tools for Handhelds Wireless IP Telephony (VoWLAN) Wireless Branch Offices And many other Applications… WLAN Applications for Mainstream Businesses Guest Access VoWLAN “Always-Connected” PDA’s Video Surveillance More Productive Meetings

666 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Forces Driving The Market 95% of notebook PC’s shipped in 2005 will include Wi-Fi 113,555 World Wide Hotspots by the year million public hotspot users expected by % of mobile workers will have VPN’s by 2005 Guest access will be a key requirement for enterprise networks –30% of enterprise will implement by 2004 –60% by 2005/2006

777 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Wireless Technologies LAN (Local Area Network) PAN (Personal Area Network) WAN (Wide Area Network) MAN (Metropolitan Area Network) PANLANMANWAN StandardsBluetoothWi-FiWi-FiWiMAX GSM, GPRS, CDMA, 1xRTT, 3G Speed < 1Mbps 11 to 54 Mbps 11 to 100+ Mbps 10 to 384Kbps RangeShortMediumMedium-LongLong ApplicationsPeer-to-PeerDevice-to-Device Enterprise networks T1 replacement, last mile access Mobile Phones, cellular data Increasing Range

888 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Components of Metropolitan Mobile Networks In-Vehicle Networks Metro IP Optical Ring Cellular Cisco ® Switch Leased Lines Bridging Private Hotspots Bridging Metro Mobile Network Infrastructure Fixed Infrastructure Mobile Workforce

999 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public WLAN Market Segments Business Users Traditional Markets: Education (Universities, K-12) Retail Stores Hospitals Manufacturing Warehouses, Distribution Centers New Markets: Offices Hotspots (Hotels, Airports, Coffee Shops) Public Safety Temporary Networks (Construction, Events) Retail Office University Hospital Airport

10 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public WLAN Devices for Office Workers Phones Projectors “Dual-Mode” PDA’s WLAN Attach Rates are >70% Today, Expected to be >90% by end of 2005! Laptops Printers

11 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public VLANs For Security, Voice, Guest Access, etc. A Single WLAN Can Handle up to 16 Separate VLANs SSID: Data Security: WPA = PEAP + AES AP Channel: 6 SSID “Data” = VLAN Q Wired Network w/VLANs SSID: Voice Security: WPA = LEAP + WPA SSID “Voice” = VLAN 2 SSID: Visitor Security: Open SSID “Visitor” = VLAN 3 By 2004, 30% of enterprises will implement Guest Access, rising to 60% by META Group, Sep.’03

12 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Network of Networks EnterpriseHome Small BusinessPSTN Branch Office ASP Hotel/ Airport Mobile Wireless ATM SONET DPT CABLE DSLDIAL LR ETHERNET DWDM METRO

13 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Building the Foundation for the Intelligent Information Network 13 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 INTELLIGENT INFORMATION NETWORK RESILIENT INTEGRATED ADAPTIVE IP Telephony Wireless/ Mobility Storage ROUTING SWITCHING CISCO IOS ® SOFTWARE INTELLIGENT NETWORK SERVICES Delivery Optimization Availability/ Resiliency Integrated Security Enhanced Manageability Cisco Public

14 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Structured Wireless-Aware Network

15 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public The potential for the Wireless City Westminster Connects - Home learning Safer street environment Improving public security - networked CCTV Remote access surveys Licensing, noise monitoring and inspections In the community - Caring for our elderly Remote traffic congestion’s monitoring Cashless parking payments Economic Development opportunity

16 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Case Study – Westminster City Council Key Driver: Reduce infrastructure costs on supporting the next generation of service delivery Reduce ongoing operational costs Increase productivity of staff Creation of a holistic street-management approach across organisations, departments and disciplines

17 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Deployment Benefits Proven that Wireless CCTV is significantly cheaper than fixed CCTV Five Wireless cameras for the price of one fixed line camera Considerably enhanced flexibility and use of wireless enabled solutions compared to conventional solutions Enables improvements for customer services efficiency Enables a mobile, multi-tasked, workforce for real productivity gains Wireless Coverage extended across the City

18 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Wireless Camera in Soho Square

19 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Case Study – CitiLAN Wi-Fi Adelaide, Australia Capital of South Australia 1 million people Central Business District (CBD) 10 sq km – wireless coverage 50 to 70 Access Points (Phase 1) Located on Lamp posts near intersections Users include City Council, Local and State Government Agencies, University students, Store Owners, Coffee Shops and Tourists

20 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Case Study – RATP Metro, Paris, France Châtelet Provide Public Hotspots along the main street metro bus line Using fiber under the street and laid in the underground tunnels Users: Citizens and Government Employees

21 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Case Study – Exempla Healthcare Technology Integration Enables Better Patient Care 21 “ Exempla wants to be the best in the nation. We knew that the network would be a critical to our ability to deliver the best healthcare experience….We had to make sure the infrastructure we put in place today could also handle our needs tomorrow ” Security/Regulatory: Maintain HIPAA compliance while accessing critical patient information at point of care Routing & Switching + WLAN + Security + Content Networking + Storage Area Network + IP Communication Routing & Switching + WLAN + Security + Content Networking + Storage Area Network + IP Communication Quality of Care: Increased accuracy by 50% in everyday tasks Improved Productivity: Improved Productivity: Saving 1.82 hours per day, allows overworked staff more time with patients

22 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public “In The Sky” Boeing Connexion satellite Internet service Mbps satellite link Several Lufthansa & British Air planes already have it installed & in operation Lufthansa is planning to equip its entire fleet of long-haul Boeing 747’s & Airbus A340’s Broadband Internet Access from your airplane seat Uses wired Ethernet and inside the airplane “Flying Hotspot”

23 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public Networking and the Internet WORK LIVE PLAY LEARN

24 © 2004 Cisco Systems, Inc. All rights reserved _08_2004_c5 Cisco Public