How far can knowledge travel? Faculty Affiliates January 26, 2010.

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Presentation transcript:

How far can knowledge travel? Faculty Affiliates January 26, 2010

What is a blog? (from Ian Hsu, Director of Internet Media Outreach)

Margot Gerritsen

So….What is a blog?

Easy way to publish content to the Web…... in reverse chronological order ENTER OPTIONAL TEXT HERE

Why do blogs matter?

ENTER OPTIONAL TEXT HERE With the rise of niche online audiences, blogs have become the go-to news/analysis sources for influentials. With a blog, anyone can build a direct, ongoing communications channel with an audience.

News Sites 100M (US Monthly uniques) Data: ComScore Blogs 77M (US Monthly uniques)

9 of the top 27 Online news sources for the 2008 election were blogs Data: Hitwise

Nytimes.com 12.2M US Monthly uniques (est) Data: Quantcast Huffingtonpost.com 10.5M US Monthly uniques

Politico.com 4M US Monthly uniques (est) Data: Quantcast Washingtonpost.com 10.5M US Monthly uniques

BTW loves blogs

Blogging best practices? 1.Regularly post outstanding content 2.Be generous, be social 3.Promote your (and our) blog 4.Promote blog subscriptions

Clayman Institute Gender Stanford 1.Regularly post outstanding content  Featured articles every two weeks  Other updates as they are provided/ identified

Clayman Institute Gender Stanford 2. Be generous, be social  Twitter  Repost articles from other Stanford sites and aligned organizations

Clayman Institute Gender Stanford 2. Promote our blog  Twitter  Stanford News Service  Stanford Report  NCRW  Anita Borg  _____________?

Clayman Institute Gender Stanford 4. Promote blog subscriptions  RSS  FaceBook  (pending)

Clayman Institute Gender Stanford The travels of one news story……. 11/2211/24Dec1/9

Clayman Institute Gender Stanford You can be part of Gender News!  Send updates  Provide content  Offer to be interviewed in video  Let us know what is coming up  Help us with distribution

Clayman Institute Gender Stanford You can be part of Gender News!  Send updates  Provide content  Offer to be interviewed in video  Let us know what is coming up  Help us with distribution