A strategic guide for nonprofits MAKING THE MOST OF MOBILE SOCIAL MEDIA Brad Wilke Founder & Executive Director Flash Volunteer.

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Presentation transcript:

A strategic guide for nonprofits MAKING THE MOST OF MOBILE SOCIAL MEDIA Brad Wilke Founder & Executive Director Flash Volunteer

 Defining Mobile Social Media (MSM)  MSM usage and growth  Key uses of MSM  Essential MSM tools  Telling your organization's story  Case study  Practical exercise  Questions AGENDA

WHAT IS MOBILE SOCIAL MEDIA?

MSM USAGE AND GROWTH All data from “State of the Media: The Social Media Report”, Nielsen, Q3 2011

MSM USAGE AND GROWTH

 About 80% of active internet users visit social networks and blogs  Americans spend more time on Facebook than any other U.S. website  Nearly 40% of social media users access content from their mobile device  Internet users age 55+ have more than doubled their MSM usage since 2010 MSM USAGE AND GROWTH

KEY USES OF MSM Manage online social networks from mobile devices

KEY USES OF MSM Utilize location-based services

KEY USES OF MSM Create, share and consume media on the go

KEY USES OF MSM Connect to mobile sites via social networks

KEY USES OF MSM Share third-party content

KEY USES OF MSM Play games with friends

ESSENTIAL MSM TOOLS

 Let your mission drive your message  Maintain unified but distinct voices in each channel  Be social, generous and relevant  Less is more  Engage your audience by showing them what you do TELLING YOUR ORGANIZATION’S STORY

- Static platform with one-way information flow - Billboard and archive for organizational messaging - Portal to social media channels - Primary audience engagement platform - Two-way dialogue - Contests, relevant articles, user-generated content - 1 to 2 posts per day (on average) - Follow, retweet and DM to build relationships - Informal voice with different content than Facebook - 2 to 3 posts per day (on average) - Place for longer blog posts, pics and videos - Share specific posts on other social platforms - Guest posts from industry leaders and strategic partners - Deep audience engagement

CASE STUDY

FLASH VOLUNTEER CAUSE CROWDS Cause Crowds Name Jackson Street Clean Up! Saturday, 27 August :00 AM – 2:00 PM th Avenue South, Seattle, WA (Central District) Sign in Thanks for signing in for the Jackson Street Clean Up! Share: Like

 Unique QR code for event check-ins  Mix of traditional and online promotion  Mobile optimized Flash Volunteer check-in page  Prompt to recruit friends via Facebook and Twitter  Data capture through Flash Volunteer backend  Willingness of nonprofit to employ experimental approach  Live tweeting via MSM Twitter app  Predetermined hashtags (#HSDCPark, #nptech, #volunteer)  Periodic photo sharing on Flash Volunteer Facebook page  Result: one drop-in volunteer  Lessons learned:  Push notifications required for random recruitment  Multiple tweeters; not just more tweets (network effects)  Traditional on-site recruitment signage FLASH VOLUNTEER CAUSE CROWDS

 Get out your mobile device (smartphone, etc.)  Download Twitter mobile app  Log-in via your organization’s account  [If you don’t have an account, make one now]  Create a post about tonight’s NetSquared Meetup  Add #hashtags (#Seattle, #NetSquared, #nonprofit)  Add a picture  Publish your tweet PRACTICAL EXERCISE

Flash Volunteer