1 EMC CONFIDENTIAL—INTERNAL USE ONLY Mark Lewis President, Content Management and Archiving Driving ROI

2 EMC CONFIDENTIAL—INTERNAL USE ONLY “ I’m here to make you money. ”

3 EMC CONFIDENTIAL—INTERNAL USE ONLY “ I’m here to make you money, save you money, and help you keep your money. ”

4 EMC CONFIDENTIAL—INTERNAL USE ONLY ROI Return On Information

5 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Today 1.8Zb Lots of It 95% Mostly Unstructured 85% Mostly Unmanaged ▲ ▲ Becoming More Regulated 85% Managed by Organizations Information Consequences of not managing information? SEVERE

6 EMC CONFIDENTIAL—INTERNAL USE ONLY Policy Information

7 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Governance Information- centric Applications Information Connectivity Information Access Information and Infrastructure Information

8 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Information Governance Information- centric Applications Information Connectivity Information Access Information and Infrastructure Information- centric Applications Information Connectivity Information Access Information and Infrastructure

9 EMC CONFIDENTIAL—INTERNAL USE ONLY APP Application- centric Information- centric

10 EMC CONFIDENTIAL—INTERNAL USE ONLY Static Placement Dynamic Movement

11 EMC CONFIDENTIAL—INTERNAL USE ONLY Unmanaged Sophisticated Management

12 EMC CONFIDENTIAL—INTERNAL USE ONLY Cross-application Archive Infrastructure Archiving eDiscovery and Compliance Tiered Storage EMC SourceOne

13 EMC CONFIDENTIAL—INTERNAL USE ONLY Primary Storage 49% End User Quota 11% Backup and Recovery 28% Storage Management 7% Legal Discovery Costs 5%

14 EMC CONFIDENTIAL—INTERNAL USE ONLY On Average, Customers Will See a Payback Period of 13 Months Reduce Primary Storage up to 60% The Bottom Line…

15 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Information Governance Information- centric Applications Information Connectivity Information Access Information and Infrastructure Information- centric Applications Information Connectivity Information Access Information and Infrastructure

16 EMC CONFIDENTIAL—INTERNAL USE ONLY ECM Components Integrated Platforms

17 EMC CONFIDENTIAL—INTERNAL USE ONLY Static “Coded” Applications Dynamic “Composite” Applications

18 EMC CONFIDENTIAL—INTERNAL USE ONLY Documentum xCP Documentum xCelerated Composition Platform

19 EMC CONFIDENTIAL—INTERNAL USE ONLY Documentum xCP Model-driven Configuration Configurable User Interface Role-based Applications Configurable Dashboards Process and Content Unification Rich Integration Capabilities Reference Application Best Practices Content Management and Repository Services Business Process Management CollaborationIntelligent CaptureCustomer CommunicationsComplianceMonitoring and ReportingCase Management

20 EMC CONFIDENTIAL—INTERNAL USE ONLY Composite Application Examples Public Sector Grants management Tax processing Unemployment Case management Insurance Claims management Underwriting New account opening Policy management Financial Services Loans operations New account opening Dispute resolution Horizontal Accounts payable automation Contracts management Employee on-boarding Issue tracking Healthcare Virtual patient records Claims processing Member enrollment Revenue cycle management

21 EMC CONFIDENTIAL—INTERNAL USE ONLY Composite Business Applications Integration Time Solution Cost Operating Cost The Bottom Line…

22 EMC CONFIDENTIAL—INTERNAL USE ONLY xCP Case-Based Solution Examples Grants Management New Account Opening Customer Care Contracts Management Unemployment Virtual Patient Records Accounts Payable Claims Management Documentum xCP Model-driven Configuration Configurable User Interface Role-based Applications Configurable Dashboards Process and Content Unification Rich Integration Capabilities Reference Application Best Practices Content Management and Repository Services Business Process Management Collaboration Intelligent CaptureCustomer Communications Compliance Monitoring and Reporting Case Management

23 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Information Governance Information- centric Applications Information Connectivity Information Access Information and Infrastructure Information- centric Applications Information Connectivity Information Access Information and Infrastructure

24 EMC CONFIDENTIAL—INTERNAL USE ONLY Silo’d Consolidation (Attempted) Federated

25 EMC CONFIDENTIAL—INTERNAL USE ONLY Doctors’ Notes Your Health Record Application– centric Patient– centric MRI Lab Results

26 EMC CONFIDENTIAL—INTERNAL USE ONLY Application- centric Client- centric Bank Accounts Credit Cards Investment Account Your Financial Record

27 EMC CONFIDENTIAL—INTERNAL USE ONLY Building Virtual Information Management Cross– organization Collaboration Federated Search Virtual Retention Management Cross Application Archiving/RM Master Content Management

28 EMC CONFIDENTIAL—INTERNAL USE ONLY Flight to Orlando Hotel per Night Steak Dinner Understanding Your Customer Priceless $ $ $39.95 The Bottom Line…

29 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Information Governance Information- centric Applications Information Connectivity Information Access Information and Infrastructure Information- centric Applications Information Connectivity Information Access Information and Infrastructure

30 EMC CONFIDENTIAL—INTERNAL USE ONLY Office Anywhere

31 EMC CONFIDENTIAL—INTERNAL USE ONLY Single UIAny UI

32 EMC CONFIDENTIAL—INTERNAL USE ONLY Team Collaboration Community Collaboration Extended Enterprise Collaboration

33 EMC CONFIDENTIAL—INTERNAL USE ONLY Media WS CenterStage Access Your Way BlackBerry Offline Explorer Outlook SharePoint TaskSpace Information

34 EMC CONFIDENTIAL—INTERNAL USE ONLY The Bottom Line… Workstyle Diversity Productivity

35 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Information Governance Information- centric Applications Information Connectivity Information Access Information and Infrastructure Information- centric Applications Information Connectivity Information Access Information and Infrastructure

36 EMC CONFIDENTIAL—INTERNAL USE ONLY Physical Framework Virtual Framework

37 EMC CONFIDENTIAL—INTERNAL USE ONLY Cloud “Layers” Applications Environments Services Infrastructure ATMOS VMware vSphere TM Amazon S3

38 EMC CONFIDENTIAL—INTERNAL USE ONLY Cloud “Layers” Applications Environments Services Infrastructure All Content Management and Archiving software is VM- enabled Cloud-enabled demo and development Private cloud support for production deployment REST interface support (future) ATMOS demonstration Content Services for Salesforce CRM Secure information management for cloud applications Applications Environments Services Environments Applications Infrastructure Services Infrastructure

39 EMC CONFIDENTIAL—INTERNAL USE ONLY 1.Protect your sensitive information for cloud applications 2.Leverage cloud-based storage 3.Maximize value of cloud from trial to production The Bottom Line…

40 EMC CONFIDENTIAL—INTERNAL USE ONLY TCE ROI Products Support Architecture Composition

41 EMC CONFIDENTIAL—INTERNAL USE ONLY ROI savings college? invest retirement IT sourcing career choice

42 EMC CONFIDENTIAL—INTERNAL USE ONLY invest results profits loss

43 EMC CONFIDENTIAL—INTERNAL USE ONLY Failures Bernard MadoffThe Big DigHousing Crisis

44 EMC CONFIDENTIAL—INTERNAL USE ONLY Disaster Investors Rating Agencies Banks Pr[T A <1,T B <1]= 2 ( -1 (F A (1)), - 1 (F B (1)),Y)

45 EMC CONFIDENTIAL—INTERNAL USE ONLY Bad ECM Track Record Funding Challenges for ECM Projects Infrastructure Spend Justification is Tricky Inequitable Cost Allocations to the Business Poor Demonstrative Hard Returns Gaps in Cost Data Incomplete ROI Models Too Many Other High Priority Projects Too Optimistic or Too Pessimistic with Estimates Business Cases Lack Creditability Lack of Measurability

46 EMC CONFIDENTIAL—INTERNAL USE ONLY Critical Components of a Business Case Source: Doculabs’ Business Case Modeling Framework Organization Specific Data Analytic/ Heuristic Model Industry Benchmark Data Interactive Visualization

47 EMC CONFIDENTIAL—INTERNAL USE ONLY Information Governance Information- centric Applications Information Connectivity Information Access Information and Infrastructure Compliance Composition Customer- centricity CollaborationCloud Information Your Business Putting It All Together For You

48 EMC CONFIDENTIAL—INTERNAL USE ONLY Delivering ROI

49 EMC CONFIDENTIAL—INTERNAL USE ONLY