Technology Giant of the 21st Century PRESENTED BY: Paula Kim, Jennifer Novelli, Lei Peng and Jessica Khalil October 28, 2008

Public company focused on search services Operates web sites at many international domains Corporate clients: advertisers (cost effective advertising, content publishers (revenue generating search services) Products & Services

Components Gmail Google Transit Google Maps Google Scholar Google Glossary Google Notebook Google Chrome Google Phone Android software

Phone and Android Google Phone rivals Apple’s iPhone Android software Gives users freedom to download coded apps from other developers

in the U.S.: Company Philosophy: Never settle for the best Has proven this through innovation of technology and increasing the value of it’s products.

Expansion into a new market by creating their own internet browser. Identifying consumer’s needs and creating a browser that’s satisfied those needs. Start from scratch with the basic browser and innovate from there. Launched September 2, 2008 Features: - High Speed: Chrome's average per-page rendering time clocked in at milliseconds (Internet Explorer ms) - Security: Multi-process architecture - Stability: Each web application is run in its own environment - Simplicity: No menus or toolbars. Following the path of Chrome

Initial Problems with Chrome: - If you left a tab while it was loading, it wouldn’t load - Wouldn’t load some pages (video sites) - Wouldn’t load with Windows Vista - Doesn’t work with MAC computers How Google Has Reacted: - List of “Known Issues” online - Listen to customers’ problems - Has fixed most of the problem - Developing MAC version Beginning of the “Browser War” - Internet Explore 8, Firefox 3.1, and Apple Safari

in China From global to local 2000 Generic Chinese version of Google 2005 Research center launched 2006 Google.cn launched

Tibetan freedom and international development No pro Tibet articles Chinatibet news.com Tibetan government website Tibetan Riot Difference between Google.com and Google.cn Redirect to Chinese websites Selected articles

in China Partner with China Mobile Google search available on mobile phone Partner with Kingsoft.Powerword Add new features on translation software After Google.cn

Market Share: ~ In the U.S. ~ ~ Internationally ~ - Domination of international search landscape - Search “audience” grew 10% (’06 - ’07); total Internet audience grew 8% - France (27%) - Spain (21%) - U.S. (8%) Core Search EntityJul-08Aug-08 Point Change Aug-08 v. Jul-08 Total Core Search 100.0% N/A Google Sites 61.9%63.0%1.1 Yahoo! Sites 20.5%19.6%-0.9 Microsoft Sites 8.9%8.3%-0.6 Ask Network 4.5%4.8%0.3 AOL LLC 4.2%4.3%0.1 Share of Searches (%) 100&qpdt=1&qpct=3&qptimeframe=M search-market-share-huge-again/ TOTAL MARKET SHARE – SEPT Competition &

…The Pact ~ Argument for ~ Serve advertisers & users more efficiently Not a merger Wouldn’t remove a competitor Wouldn’t prevent Yahoo! from making similar arrangements No price increases for Google advertisers Google has been in contact with antitrust regulators ~ Argument against ~ Objection against alignment of 2 largest players in Internet ads (Antitrust challenges) Would create a strategic barrier against Microsoft Online search advertising too complicated & - June Yahoo! announced a non-exclusive partnership with rival Google - Still at an early stage in settlement negotiations, this pact would entail a 10-year deal

Monday Oct. 20, 2008 CEO Eric Schmidt - Google will make fewer acquisitions and hire at a slower rate Advertising budgets are “under stress” Profit growth slowed to its lowest level this year last quarter Sales down 45% in 2008 due to investor concerns that a weakening global economy will hurt ad sales Predicted loss in sales through 2010: $6.7 billion Schmidt endorsed Obama Oct. 20 CEO Eric Schmidt & The Economy Today Barack Obama with Schmidt at Google – Nov ~ Financial Crisis ~

Sources Slides _r=2&ex= _r=2&ex= Slides huge-again/ huge-again/ 3&qptimeframe=M 3&qptimeframe=M wsj wsj