Kinesis Survey Technologies Kinesis Webinar January 8 & 9, 2014 Mobile Testing - Best Practices

© Kinesis Survey Technologies, 2014 Overview Mobile: what’s the big deal? How does mobile work (in Kinesis)? Mobile Survey Design Mobile Testing Resources Testing Recommendations What’s coming?

© Kinesis Survey Technologies, 2014 Mobile: What’s the big deal? Over 50% of Kinesis’ US traffic is now mobile 23% of global traffic is mobile 75% Android & iOS 10% S40 (Nokia is adding support for webkit browser, XHTML no longer necessary) 4% Symbian 11% split between Blackberry, Windows Phone, etc. 20% of US traffic is mobile 92% Android & iOS 8% split between Blackberry, Windows Phone, etc.

Kinesis Survey Technologies How does Mobile work (in Kinesis)?

© Kinesis Survey Technologies, 2014 Setup URLS Device detection: Desktop ONLY: Device support Hides unsupported features in survey editor Allows exclusion of older phones or specific device categories

© Kinesis Survey Technologies, 2014 Device Detection Mobile respondents will see the survey automatically rendered in one of four modes: HTML5 / webkit All Android devices All Apple iOS devices All webOS devices Blackberry OS 7.0+ XHTML MP Blackberry OS 6.0 and below Symbian Windows Mobile XHTML All other smartphones WML Monochrome displays Older color screens Supports: Touch-friendly interface Advanced HTML & CSS Images and video Multiple questions per page Question types: radio, pulldown, checkbox, text field, date, number field, computational, extra text, slider, ranking, and grid. Supports: Basic HTML and CSS Images and video Multiple questions per page Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text. Supports: Basic HTML Images Multiple questions per page Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text. Supports: Single question per page Question types: radio, pulldown, checkbox, text field, number field, computational, and extra text.

© Kinesis Survey Technologies, 2014 Mobile Survey Design Survey themes Header and Footer for mobile Templates for desktop CSS for each Survey structure Conditionally mask content Alternative question presentation (with data pooling) Info pages Desktop vs. mobile

Kinesis Survey Technologies How do I test surveys on mobile?

© Kinesis Survey Technologies, 2014 Free Resources Your iOS or Android device Popular browsers: stock, Firefox mobile, Opera, Chrome, and Dolphin Chrome on your desktop PC (for smartphone emulation) Utilize user-agent spoofing feature in developer tools Firefox on your desktop PC (for feature phone emulation) User-agent spoofing extension supports XHTML testing. Mobilizer Downloadable application to emulate a variety of smartphones

© Kinesis Survey Technologies, 2014 Paid Resources Perfecto Mobile SaaS solution for highly advanced cross-platform testing across hundreds of devices Multi-Browser Viewer 14 different mobile browser simulators

© Kinesis Survey Technologies, 2014 Testing Recommendations Use QR codes or “Chrome to Phone” extension + app for quick entry Clear mobile browser cache when making theme edits Use Drill Down for modifying test data or removing test sessions Test using both WiFi and 3G to ensure page load times are optimal (avoid large images) and to ensure mobile LOI is reasonable Test using the phone in both portrait and landscape mode to ensure survey theme looks good for both Verify hidden data-pooling variables are populating correctly

© Kinesis Survey Technologies, 2014 What’s coming? WML and XHTML Deprecation Mobile theme enhancements for default themes Various GUI optimizations to more clearly indicate mobile vs. desktop support in Kinesis Survey admin interface Your suggestions!

© Kinesis Survey Technologies, 2014 Conclusion Experience the research software platform that’s future-proof. For more information, or to schedule a customized demo, please contact Kinesis. Web: