The Greater Richmond Regional Plan for Age Wave Readiness Blueprint for Livable Communities Advisory Group May 17, 2013

Dr. Thelma Bland Watson Executive Director Dr. E. Ayn Welleford Chair & Associate Professor

AgingAmerica.wmv Coming of Age in America 4 Minute Video

Today’s Goal: Explore development of Greater Richmond Regional Plan for Age Wave Readiness and consider partnerships & opportunities to advance our work Define Age Wave Network Unwrap Regional Plan Share Investment Opportunities Questions & Some Answers

By 2030, the proportion of the U.S. population aged 65 and older will double to about 71 million older adults, or one in every five Americans. By 2030, the proportion of the U.S. population aged 65 and older will double to about 71 million older adults, or one in every five Americans. Healthy Aging for Older Adults We Are An Aging Nation

Age Wave in The Commonwealth Age Wave in The Commonwealth Regional Initiatives Greater Richmond Northern Virginia Hampton Roads Charlottesville/Albemarle Roanoke/Western Virginia Statewide Initiatives Williamsburg Area Rappahannock Rapidan Region

By the year 2030, there will be twice as many older adults living in the Greater Richmond region, surpassing the number of school age child by 25 percent– a significant challenge to the business and social service community The Demographic Shift People are Living Longer Life Expectancy at Birth Increasing

Source: Virginia Employment Commission

9 Greater Richmond Age Wave Planning Implementation Partners

Planning Model

1. Now & the Future 2. Older Adults as a Resource 3. Benefitting All 4. Regional Strengths 5. Learning from Others 6. Impact of Boomers 7. Shared Ownership Guiding Principles

ongoing Completion of Greater Richmond’s Plan

Our REGIONAL Call to Action A True Workbook with Targeted Strategies and Goal Areas Please do write in it! Rich Data Worth Sharing- Your opportunity to impress friends, family and colleagues Work Extends Across the Life Continuum. See artwork of young people expressing value of elders in Glossary. A Vision with Real Voices from Our Community

Is the Community Age Wave Ready?

Workforce 16

17 Implication: New industries will serve the shift from an institution-based to home- based eldercare system 17

Greater Richmond Regional Plan for Age Wave Readiness Regional Leadership & Public Awareness Transportation Services Home Safety & Accessibility Modification Home & Community Services Access to & Coordination of Health Care and Adult Supportive Services Top Priorities

Age Wave Creates Opportunities: Adoption of the Plan Marketing & Logo w/ Branding that can be County Specific Broader Visibility in Community Regional Network Sharing Resources, Information and Best Practices Access to Organizations Invested in Services for Aging Population

Marketing To Our Audience

PHYSICAL FACILITY Customers can sit and rest Water available if asked Restroom available Adequate lighting throughout Avoid heavy doors or offer electronic doors Stair safety with handrails, ramps and treads Products easy to reach or help is available PRODUCTS AND SERVICES Offer appropriate food, products, & services for older adults Make discounts and special offers Offer drop off/delivery services Provide respectful in person contact on the phone, and offer extra customer service if needed Communicate in large clear font on signage and flyers Participate in the community Age-Friendly Businesses Consider…

Implication: We need to remain competitive by investing in matters that define our region’s quality of life

Age Ready…

Friendship Cafes Wellness & Arts Activities for Physical, Mental & Social Well-being In Partnership With Collaboration is Key

Moving Change… A Shared Vision of Our Future

Q&AsQ&As

Thank you!