Social Media Marketing Strategy 2015

What Is Social Media ? Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it).

Here Are Social Media Marketing Plan For 2015 #1: Build a Community Rather Than a Number of Followers Have you ever looked through the people you follow on Twitter or Pinterest? You probably see about.05% of things they tweet or pin. I’m grabbing this metric out of thin air, but since everyone who’s anyone is on social media, even if you are posting regularly your followers are probably not very engaged with your brand. The number of people following you can only take you so far.

Here Are Social Media Marketing Plan For 2015 #2: Create Powerful Social Media Movements Across all Social Channels If you want your audience to stay engaged, you need to be engaging. One great way to do this is to create social campaigns that run across all your social platforms. The important thing to note here is that anyone can run a contest or create a social campaign, so you need to make yours stand out by adding a charitable, inspirational, or emotional component.

Here Are Social Media Marketing Plan For 2015 #3: Experiment with Facebook Advertisements If you want to compete on Facebook today it’s pretty clear that you need to put some green bills on the table. Gone are the days when you could just post updates to your company’s wall and pray for likes. With that said costs can be easily controlled as there are several unique targeting methods giving you options to find your niche audience and not waste money on the click- happy internet addicts irrelevant to your business.

Here Are Social Media Marketing Plan For 2015 #4: Host or Participate in Twitter Chats Why would I want to go online to chat to a bunch of strangers? What respected business person would actually take time out of their day to participate in one of these cult-like chats? These were the initial thoughts which ran through by head when introduced to the concept of Twitter chats. My view drastically changed when WordStream founder, Larry Kim, raved about #PPCChat, encouraging me and my colleagues to participate as frequently as possible.

Here Are Social Media Marketing Plan For 2015 #5: Suck Up to Influencers Make a thorough list of influencers and organize them into a spreadsheet with columns linking to each of their social profiles. Favorite, like, comment, and re-share their content: Don’t favorite/like everything they post – that’s too obvious. You need to play somewhat hard to get to show that your likes are genuine rather than spammy. Try to like and favorite a few times per week and comment when you have something educational and valuable to say. Tweet at them: This strategy works very well especially when asking industry related questions. They’ll be flattered that you thought of them and consider them to be a valuable resource. WordStream’s Erin Sagin did this for an article and received responses to almost everyone she contacted to help with her WordStream blog post. Use the same hashtags: This way when they’re reviewing their hashtag feeds they’ll see your content, which will hopefully spark their interest.

Here Are Social Media Marketing Plan For 2015 #6: Share Trending Content Look for viral videos on YouTube of hilarious children, adorable animals, and inspirational moments and re-share with your own unique spin. Scan the news for the highest covered media stories and add a unique perspective keeping relevant to your brand. Follow & use trending hashtags to add your voice to the larger conversations happening on social media. For example on Twitter you can see “Trends.”

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