Green Transplant’s Business Plan Proposal Bobby Gagnon Todd Hinkle Christopher Marsh

Products & Services  Ornamental Tree & Shrub Transplant  Tree Removal & Pruning  Tree & Shrub Brokerage Services

Venture Finance  Personal Investments of $45,000 Divided Equally amongst the 3 Partners  Bank Loan of $20,000

Mission Statement  An environmentally conscious company focused on adding value to our customers lives through professional, courteous, and timely tree transplantation, removal, and brokerage services. Each team member at our company contributes toward our goal to perform Safe, Efficient, and Effective tree services. Green Transplant strives to provide the highest tree care standard for our customers. We promise to put your needs first! Rest assured your trees and properties are in the hands of well-trained and qualified tree care professionals.

Management Team  Bobby Gagnon  Todd Hinkle  Chris Marsh

Location of Operation  641 South Old Belair Road Grovetown GA  Columbia County

Location of Operation  Open 1.0 Acre Tract  Good Traffic Visibility from Old South Belair Rd and I-20 West

Major Equipment  2003 Sterling Big John 90

Executive Summary  Ornamental Tree & Shrub Transplant  Fronting Company for Tree Removal & Pruning  Fronting Company Tree & Shrub Brokerage Services

Market Analysis Summary  We will target 4 major market segments 1. Organizations within the categories of nurseries and tree removal 2. Homeowners between the ages of Homeowners with a household income of 50K+ 4. Established neighborhoods

Market Segmentation  Current organizations within the categories of nurseries and tree removal 1. Provide these organizations with a greater number of jobs 2. Allows us to charge an affordable fee for our services

Market Segmentation  Homeowners between the ages of Typically too busy or lack the energy 2. Fast and convenient service 3. Can also take advantage of our tree removal and nursery brokerage

Market Segmentation  Households with an annual income of 50k+ 1. Will generally be able to afford our services  Established neighborhoods 1. Blanket market 2. Tired of their current lawn situation  Newer neighborhoods 1. Not as great of a need 2. Potential customers now and in the future

Competition  Tree Transplantation 1. Currently a non- existent business within Augusta, GA 2. First-mover advantage 3. Closest actual competition is located in Columbia, SC 4. Too far away to be a threat  Brokerage 1. Closest actual competition is located in Atlanta, GA 2. Unfamiliar with the Augusta, GA region and businesses

Strategy and Implementation Summary  Marketing Budget 1. Limited but present 2. Will rely heavily on social networking 3. Operating in a narrow geographical area 1. Does not necessitate large scale advertising 4. Radio 5. Google Adwords 6. Personal Selling

Competitive Advantage  First-Mover Advantage 1. Local tree transplantation 2. Tree removal/nursery brokerage  Environmentally Friendly 1. Transplantation keep trees alive 2. Maintains a healthy environment

Marketing Strategy  Targeting each market segment with one-on-one marketing 1. Allows for greater face-to-name recognition 2. Stronger relationships with customers  Mobile advertising ’’ by 11.25’’ magnetic signs  Sales Strategy 1. Convey a professional and easy to work with organization

Marketing Strategy Google AdwordsRadioPersonal Selling  Cost per click  $500  To renew or not renew?  50 thirty second spots  Radio station will create the script  $1,000  Knowledgeable sales associates  Professionally trained in customer service

1 Are you unhappy with the current state of your lawn? YES/NO 2 Would you be willing to use a tree transplanting service to alter the landscape of your property? YES/NO 3 Would you like to have a certain tree that you currently do not own placed onto your property? YES/NO 4 Are there specific types of trees currently on your property that you do not want? YES/NO 5 Would you be willing to pay for a service to remove these unwanted trees? YES/NO 6 Would you be willing to pay for services that shop for the specific trees you want for your property? YES/NO Results YES, 8 NO YES, 18 NO YES, 5 NO YES, 9 NO YES, 5 NO YES, 12 NO Green Transplant Customer Survey Please circle Yes or No 30 customers surveyed

Results 1. 3 YES, 3 NO 2. 5 YES, 1 NO 3. Average: 10% Green Transplant Business Survey Please circle Yes or No or fill in the blank with a response. 6 Local businesses surveyed

Pricing Strategy  Negotiable  3 Catagories Tree Transplantation Tree Brokerage Tree Removal  Estimated $250 per job  Averaged price between small and large trees  Wholesale nurseries  Purchase the trees  Sell at a markup of 50%  Size, count, and agent will affect pricing  Survey says: 10% per job

Sales Forecast Week1-Month1 Week 1:  Two tree removal jobs ($400)  YTD revenue: ($400) Week 2:  Two tree removal jobs ($400)  One tree transplant job ($250)  YTD revenue: ($1050) Week 3:  One Tree broker sale of (15) trees for a commercial site ($375)  YTD revenue: ($1425) Week 4:  One Tree broker sale of (15) trees for a commercial site ($375)  Two tree removal jobs ($400)  YTD revenue: ($2600) Month 1:  Tree broker trees total ($750)  Tree transplant job (1) total ($250)  Tree removal jobs (6) total ($1600)  YTD revenue: ($2600) Month 2-Month 6 Month 2: (x10% sales increase)  Tree broker sale of (33) trees total ($825)  Tree transplant jobs (2) total ($500)  Tree removal job of (10) trees total ($2000)  YTD revenue: ($5925) Month 3: (15% sales increase)  Tree broker sale of (38) trees total ($950)  Tree transplant job (3) trees total ($750)  Tree removal job of (12) trees total ($2400)  YTD revenue: ($10025) Month 4: (No increase or decrease in sales percentage)  Tree broker sale of (38) trees total ($950)  Tree transplant job (3) trees total ($750)  Tree removal job of (12) trees total ($2400)  YTD revenue: ($14125) Month 5: (5% sales decrease)  Tree broker sale of (36) trees total ($900)  Tree transplant job (1) trees total ($250)  Tree removal job of (11) trees total ($2200)  YTD revenue: ($17475) Month 6: (20% sales increase)  Tree broker sale of (42) trees total ($1050)  Tree transplant job (3) trees total ($750)  Tree removal job of (14) trees total ($2800)  YTD revenue: ($22075)

Sales Forecast Year 2 Year 2: (2% sales increase)  Tree broker sale of (443) trees total ($11075)  Tree transplant job (27) trees total ($6750)  Tree removal job of (137) trees total ($27400)  YTD revenue: ($45225) Year 3 Year 3: (4% sales increase)  Tree broker sale of (462) trees total ($11550)  Tree transplant job (29) trees total ($7250)  Tree removal job of (143) trees total ($28600)  YTD revenue: ($47400) Year 1 Year 1:  Tree broker sale of (434) trees total ($10850)  Tree transplant job (26) trees total ($6500)  Tree removal jobs (134) trees total ($26800)  YTD revenue: ($44150)

Start-Up Cash Requirement  Overhead  $40,000 Equipment  Operations Budget  $20,000  Total Cash Needed  $60,000

Financing Sources  Partners’ Investments - $40,500  Bobbie Investment - $13,500  Todd Investment - $13,500  Chris Investment - $13,500  10 yr. Bank Loan - $20,000  Total Start-up Capital - $60,500

Income Projections  1 st Year – $2614 Net Loss  2nd Year - $ Net Income  3 rd Year - $13,107 Net Income

Sustainable Growth  1 st Mover Advantage  Marketing Expertise  Low Overhead Costs  Transition from Advertising to Word-of- Mouth  Low Wages Expense