1 London 2012 Olympic & Paralympic Games Opportunities for MARCHE members

2 TOURISM impact on previous Games 1992 – Barcelona 1996 – Atlanta 2000 – Sydney 2004 – Athens 2008 – Beijing 2012 – London????? Est. - 15% benefits before; 31% during; 54% after

3 UK is “birthplace” of the modern Games Forerunner of Paralympics held ”in parallel” with the London Olympic Games of 1948, at Stoke Mandeville Hospital, Bucks. Wenlock Olympian Games started in Much Wenlock, Shropshire in 1850, founded by Dr. William Penny Brookes. Credited with influencing Baron de Coubertin to revive the Olympic movement. Both of above to feature in 2012 Torch Relays and Opening Ceremonies?

4 Timeline to the Games Merchandising sales ramp up, including Mascots March 2 to12 – LOCOG Volunteer recruitment week Spring – 7.7 million tickets go on sale for Olympics Second weekend in July – Wenlock Olympian Games Summer – Olympic Park finished. Then test events. Autumn – 1.5 million tickets go on sale for Paralympics November – Trampoline & Tumbling World Cup, Brum.

5 Timeline to the Games April – launch of International Shakespeare Festival, Stratford- upon-Avon, part of 2102 Cultural Olympiad Friday 18 May – Olympic Torch Relay starts in UK May – BMX World Championships, Birmingham NIA Second weekend in July - Wenlock Olympian Games 27 July – Olympics start 13 August - Paralympic Torch Relay starts 29 August – Paralympics start 9 September – Paralympics finish

6 West Mids already won Tenders from 2012 At least 203 WM firms have won contracts from London 2012 Games and associated projects Approx value = £461 million Spread across 54 of 59 parliamentary constituencies After London & the South East, West Midlands has won the most business from London 2012

7 Including MARCHE-relevant contracts Selecta UK, Erdington - supplied vending machines to Square One Resources. May 2010, via CompeteFor. Jury’s Inn hotel, Broad St. - seminar venue, booked thru CompeteFor, for “Olympic” tender-training workshops, c. £10,000. Compass Services, Rubery – supplied ODA Hilton Birmingham, Metropole Hotel at NEC – seminar venue, booked thru CompeteFor, for “Olympic” tender-training workshops, value c £10,000. Prince Hotels, Stoke – independent hotel group, franchisee of Choice Hotels, have won two non-Olympic tenders, via Competefor M & MR Ltd, Warwickshire. – organised team-building day for the London 2012 Finance Dept. Sep 09.

8 The Future How can MARCHE members win business from London 2012, and related opportunities?

9 CompeteFor.com

10 Opportunities during Games-Time Top tier catering contract for London 2012 Games will be finalised by end of 2010 But London 2012 will actively encourage winner(s) to seek lower-tier suppliers from around the country – using CompeteFor.com IOC and London 2012 Sponsors will obviously feature strongly on the Olympic Park. London 2012 Food Vision published – “For Starters”

11 Opportunities in West Midlands Pre-GamesTraining Camps – finditinbirmingham.com Ricoh Arena, Coventry – matches in men’s and women’s soccer tournament. Impact £30-50 million. Live Sites - giant screens in the region MICE – increased business tourism related to 2012 Sponsors – they will be entertaining!

12 Opportunities after 2012 Shakespeare / Stratford-upon-Avon Much Wenlock and its Olympian Games 2012 Games have helped to attract other major sports events to the UK 2013 – Rugby League World Cup Glasgow Commonwealth Games Rugby Union World Cup, England English bid for soccer World Cup 2019 – Cricket World Cup

13 Help for MARCHE Members London 2012 Sector Briefings for:- - Tourism - Food & Drink Heart of England Fine Foods (HEFF) – -

14 Further help for MARCHE members London 2012.com

15 MARCHE Members – Suggested Actions Treat as national opportunity – work with your head office, national trade associations, etc. Talk to hotel chains. Holiday Inn is “Official Supplier” to London 2012 Thomas Cook is “Official Supporter” of London Birmingham firm, Cadbury, is another 2012 Sponsor Can you sell official London 2012 merchandise?

16 “It is better to look ahead and prepare, than to look back and regret” - Jackie Joyner-Kersee, Olympian and World Record Holder in Heptathlon Therefore :- 1)register at 2)Sign up for your Tourism / F&B 2012 Sector Reports 3)Tourism2012games.org In conclusion…….