Inside Parallels Operations Automation Matt Leonard, Director Automation Product Marketing

Parallels – Optimized Computing TM 2 Parallels Products – Optimized Computing Consumer & Business (On Premise) Service Provider (Hosted & SaaS) Usage Model Solutions Heterogeneous System Support IA64 Baremetal/ Hosted X86/x64 VMware Xen Windows Hyper-V LinuxMac OS Automation Parallels Workstation Parallels Desktop Parallels Virtuozzo Containers Parallels Server Parallels Plesk Products Virtualization The best of both worlds with Hypervisor and OS Virtualization Parallels Virtual Automation Parallels Operations Automation Parallels Virtual Automation Parallels Operations Automation Parallels Business Automation

Parallels – Optimized Computing TM 3 What is Parallels Operations Automation Parallels Operations Automation is an Operations Support System for Service Providers that enables delivery of any application or service in a hosted environment which increases revenue per user, decrease costs and shorten time to market

Parallels – Optimized Computing TM 4 Why do you need Unified Platform Automate FULL lifecycle Deliver FULL range of services Integrate deliver and back office Provide a SINGLE point of access for staff Provide a SIGNLE point of access for customers 1/14/2009 “T1R believes the future of hosting in the mass market is about being a one-stop shop for delivery of a wide range of hosted services. As we argued recently, hosting is now as much about the overall package and suite of product and services as it is about core stand-alone products such as Exchange or shared hosting. Without a unified platform, customers will not be able to access multiple products and services from a single interface. …A unified platform helps position the hoster as a true one-stop shop, and it allows customers to add on product and services easily and efficiently – contributing to the hoster's bottom line. Provisioning times will also be greatly improved as customers can log on with a credit card, purchase what they need in a few clicks and have what they purchased up and running literally within minutes. It is this kind of speed and efficiency that the sector must continue striving for.”

Parallels – Optimized Computing TM 5 Build vs. Buy Development of the system – is never ending process.. Complexity of the system constantly grows Invest more and more into development and maintenance System covers too many areas - need experts in dozens of areas System is not static  New OSs  New Technologies (Windows Server 2008, Exchange 2007, WSS3 – in 2008 alone)  New Service Offerings

Parallels – Optimized Computing TM 6 Parallels Automation: Service and Value Creation Automating full lifecycle of hosted service and software  Installation, provisioning, management, configuration, upgrades, backup, monitoring, DR, license management  For you, your customers, your resellers, end-users, and affiliates  For single tenant, multi-tenant and service applications  For admin, support, finance, marketing and sales personnel Allowing to deliver full range of services and applications  Sophisticated, integrated, broad and profitable service offerings  For consumers, SOHO, SMB, and enterprise  For variety of vertical industries  In multiple geographies and under multiple brands With fully integrated back-office  Billing, ordering, invoicing, service management, business intelligence, help-desk, customer communication, etc.

Parallels – Optimized Computing TM 7 Parallels Operation Automation: Value Increase Revenue per User  Become a one-stop-shop – own your customers  Leverage your existing customer base by offering more applications and Services  Make it easy to purchase additional services  Unify the end-user experience Decrease Costs  Reduce R&D costs.  Avoid managing multiple systems  Focus on value - buy commodity. Commodity does not mean simple.  Automate routine tasks Shorten Time to Market  Eliminate time delays for new service creation in OSS and BSS development  Service plans can be created by Product Managers without developers  Roll out new business models faster

Parallels – Optimized Computing TM 8 Parallels Operations Automation: Core Parallels Automation Provisioning De-provisioning Customer Self Service Monitoring Server Management Application Management Service Plan Management Network Management Event Management Branding Customizations Alerts and Notifications Subscriptions Management Multi-Tier Resellers License Management Localization Security and Audit

Parallels – Optimized Computing TM 9 Services Back Office Parallels Operations Automation: Larger Picture APS Catalog Payment Gw Marketplace Domain Registrar Hosted Internally Hosted Externally Helpdesk Billing CRM MySQL Apache Good Mobile Parallels Containers Parallels Server MS SQL MS IIS MS CRM PostgreSQL 200+ APS Apps MS SharePoint ERP MS Exchange Blackberry Open-Exchange Messaging Security MessageLabs MX Logic Postini Messaging Security MessageLabs MX Logic Postini Archiving GlobalRelay Archiving GlobalRelay SSL Parallels Automation Provision Integrate Provision Parallels Plesk Panel Infrastructure Services

Parallels – Optimized Computing TM 10 Messaging Security MessageLabs MX Logic Postini Messaging Security MessageLabs MX Logic Postini Archiving GlobalRelay Archiving GlobalRelay Helpdesk Billing CRM ERP Parallels Operations automation: Future Directions Services Back Office Hosted Internally Hosted Externally Parallels Automation Provision Integrate Provision Integrate APS Catalog Payment Gw Marketplace Domain Registrar Hosted Internally MySQL Apache Good Mobile Parallels Containers Parallels Server MS SQL MS CRM PostgreSQL 200+ APS Apps MS SharePoint MS Exchange Blackberry Open-Exchange Plesk New and Better Services New and Better Services Better Infrastructure Better Infrastructure OCS 2007 Exchange 14 Parallels Plesk Panel 9 Parallels Server More APS Apps Hyper-V High-Density Apache PBA 5.0 Update Service Parallels Plesk Panel Mass-Update MS SQL 2008 Tighter APS Catalog Integration Marketplace

Parallels – Optimized Computing TM 11 Increase Revenue Per User: More Services ►Shared HostingProvide customer self-service, upgrades, and billing. Supports both Windows and Linux platforms. ►VPSIntegrated with Parallels Virtuozzo Containers to dynamically allocate resources and software applications among VPS servers. ►Hosted Microsoft ExchangeAutomated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange ►Hosted Microsoft SharePointAutomated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage. ►Hosted Microsoft Dynamics CRM ►Hosted Message ArchivingGlobal Relay ►Messaging SecurityMessageLabs, MX Logic, Postini ►Mobile AccessBlackberry, Good Mobile ►SaaSDelivery platform for web apps packaged in APS, multi-tenant apps (e.g. Exchange, CRM), & traditional (single tenant) apps. ►Dedicated HostingBare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel. No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation

Parallels – Optimized Computing TM 12 Increase Revenue per User: Apps/Saas Exchange Mailbox Disk Space Traffic DB Domains Resource CenteredUser-Applications Centered Blackberry SharePoint MS CRM Live Meeting Time Tracking

Parallels – Optimized Computing TM 13 Parallels Automation & APS Catalog APS Catalog: 200+ apps packaged in APS standard Browse available applications directly from the Parallels Operations Automation, download and install Catalog:

Parallels – Optimized Computing TM 14 SaaS – APS - Delivery Scenarios Shared Web Server Scenario 1 Shared Web Apps Scenario 2 Legacy Single Tenant Apps in Containers Scenario 3 Multi-Tenant App on Single Platform Web Server Customer 1 Web Dir App 1 App 2 Local Application Repository Application Server Container 1 App 1 Local Application Repository POA Management Node Central Application Repository Container 2 App 2 POA Management Node Central Application Repository Customer 2 Web Dir App 1 Application Server Application 1 Customer Instance 1 POA Management Node Customer Instance 2 Customer Instance N

Parallels – Optimized Computing TM 15 Linux Server Parallels Operations Automation: Architecture Application Server Control Panel Server Windows Server Control Panel Server Application Server Parallels Virtuozzo Containers Server Parallels Server Agent Container Application Service Application Service Application Service Container Application Service

Parallels – Optimized Computing TM 16 Will it Work for Me? Thousands of Features Highly Customizable Can be integrated with your existing systems Hundreds of very unique Customers running PA Fits different business models

Parallels – Optimized Computing TM 17 Conclusion Complex and Sophisticated Commodity Feature-rich core integrated with 100s of “eco-system” components Differentiate with  Unique Technology and Application Offerings  Unique bundles to address target audience  Unique Business model  Unique Sales and Marketing  Unique industries or market segments  Unique Processes and Operational Efficiency Time to market

Parallels – Optimized Computing TM 18 Demonstration