Creation of a Curbside Restaurant Selling Rice Balls — Rice Q rice balls Marketing Plan Name: 李惠敏 Student Number:9631518 1.

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1)Market Share 2)Market Growth 3)Total Revenue = Selling Price * Number Sold 4)Profit or Loss = Total Revenue – Total Costs 5)Total Costs = Variable Costs.
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Creation of a Curbside Restaurant Selling Rice Balls — Rice Q rice balls Marketing Plan Name: 李惠敏 Student Number:

Rice Q rice balls Rice Q rice balls Purple Rice Tai-dong Chi-Shang Rice Tea Coffee Soy Bean Milk Combo -Rice Ball & Drink NT $50 Single Item -Rice Ball or Drink NT $25 Combo -Rice Ball & Drink NT $50 Single Item -Rice Ball or Drink NT $25 Tai-dong Chi-Shang Rice Balls Tai-dong Chi-Shang Rice Balls Purple Rice Balls Rice Q 2

Budgets Pricing Analysis Bad Day Total sales: 20 units Bad Day Total sales: 20 units Good Day Total sales:100 units Good Day Total sales:100 units Probability is 50% to sell combo Probability is 50% to sell single item 10 combo & 10 single items 50 combo & 50 single items 3

Bad Day (5 days per month) Good Day (19 days per month) Revenue (per day)7503,750 Variable cost (per day)3751,875 Revenue (per month)75,000 Variable cost (per month) 37,500 Total fixed cost26,250 4 Budgets Pricing Analysis

Budgets Break-Even Chart Break-even Point 5

Rice Q rice balls Good Curbside Restauran t Design Best Rice -Tai-dong Chi-Shang Rice Good Service Fresh & Natural Food Conclusion 6

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