08/19/08 Made by Abhinav & Nida 1
Maggi merged with Nestlé in 1947. Why Maggi Purpose Agenda : Origin Few facts Brands Problems & Competition STPD SWOT Few Questions Market research Launched in India in 1983. Maggi merged with Nestlé in 1947. In 1863, Julius Maggi developed a formula to bring added taste to meals. 08/19/08 Made by Abhinav & Nida 2
ORIGIN Maggi Word, Carlo Donati In 1863, Julius Maggi developed a formula to bring added taste to meals. Nestle (Swiss company/1866/Henri Nestle) Maggi merged with Nestlé in 1947. Launched in India in 1983. 08/19/08 Made by Abhinav & Nida 3
FEW FACTS Maggi Australia, India Malaysia, New Zealand Nepal, South Africa Singapore, The Philippines India tops. Nestle 50% market share 250 crores. 08/19/08 Made by Abhinav & Nida 4
PRODUCTS Products Traditional Dal atta Veg atta Rice noodles Maggi Masala Other variants Curry masala Tomato Chicken Masala Chicken Rice Noodle Segments Shahi Pulao Lemon Masala Chilly Chow 08/19/08 Made by Abhinav & Nida 5
Competition & Problem 08/19/08 Made by Abhinav & Nida 6
DEMAND CHART 08/19/08 Made by Abhinav & Nida 7
NEED RECOGNITION Key needs of the Indian market – Good quality food Fast & easy to cook and hence convenient Different varieties Value for money 08/19/08 Made by Abhinav & Nida 8
STPD Analysis SEGMENTATION TARGETING POSITIONING DIFFERENTIATION 08/19/08 Made by Abhinav & Nida 9
SWOT Analysis STRENGTHS Leader Loyal consumers Wide distribution Need gap Innovation WEAKNESS One flavor Health related issues Rural market 08/19/08 Made by Abhinav & Nida 10
SWOT Analysis OPPORTUNITIES Rural market Increasing working youth Preference for Chinese food and fast food THREATS Competitive pricing Strong presence of regional competitors 08/19/08 Made by Abhinav & Nida 11
What are the various Market Penenetration strategies adopted by Maggi ?? Schools. Advertising strategies. Different packet sizes. New product innovations. 08/19/08 Made by Abhinav & Nida 12
What we have to say? Fictitious character. More varieties in Cup Noodles. Flavors Chips, Burgers Invite housewives to send new innovative recipes. Brands macroni, chowmeen, schezwan and hakka noodles. 08/19/08 Made by Abhinav & Nida 13
MARKET RESEARCH Made by Abhinav & Nida 08/19/08 08/19/08 14 14 14
MARKET RESEARCH Made by Abhinav & Nida 08/19/08 08/19/08 15 15
THANK YOU Made by Abhinav & Nida 08/19/08 16