How to write a leaflet

Leaflets Must be aimed at the right audience and for the right purpose Must look attractive and be easy to read; Use headings with different sizes and styles of writing to make the leaflet look interesting; Include all the relevant facts in a logical and clear way; Do Use picture boxes Use headings + subheadings Paragraph Attempt to persuade the reader using slogans or persuasive language; Include pictures only if it improves the leaflet, but don't spend too long on them. Don't x Draw pictures x Write lots of 1 sentence paragraphs x Use too many bullet points

Remember Write in full sentences and in shorter paragraphs. You can use informal language, but remember to use varied, interesting, ambitious vocabulary – no slang! You can use bullet points to set out key points and information. Do this at the end or near the end of the leaflet. Make sure you have explained each point fully, earlier in your writing. Use A FOREST! Make sure you include lots of facts about the topic as well as opinions. Use lots of statistics!

Things to think about when you are planning your leaflet: The words and phrases you will use to persuade your audience and suit your purpose : Questions Do you want to know how to make a change? Benefits With determination you can defeat your demons Advice Try to talk to someone you trust Information Contact us on 0800 88998899 or at WWW.drugs.co.uk Reassurance John’s story shows that it can be done Understanding It can feel like you are on a downward spiral Risks If you do nothing, things are likely to get worse USE A FOREST DRIP TECHNIQUES Topic sentences and short paragraphs Images – what kind of pictures will you choose? Colours – what would fit with the topic of your leaflet? Information and facts that you will use to inform and persuade your readers Different fonts Bullet points Italics to add emphasis Headings and layout

A FOREST DRIP You can still use some of these techniques Anecdotes – remember Charlie the cat that was starved by its owners and left for dead Facts/statistics – over 96% of the people at school said.. Opinions – Clearly, the best way to lose weight is to cut out fatty foods Rhetorical question – don’t we all want to go on holiday? Emotive language/exaggeration – the tragic loss of pies from the school lunch menu…. Sarcasm or humour – we all know that training for a marathon does not include a daily jog to Macdonald’s? Triples – annoyed, appalled and irritated Direct language/inclusive language – you, we, our, us Repetition – education, education, education Imperatives – try this, consider…picture, imagine, follow, look, stop, Punctuation for effect - ! ? : ; -

Smoking - the killer facts Every cigarette you smoke contains three very dangerous substances, they are; Tar – Blocks arteries and causes cancer Nicotine – Is addictive and causes cholesterol levels to rise Carbon monoxide – restricts oxygen circulating body Each cigarette smoked takes between 11 and 15 minutes off your life! Smoking doesn’t just harm you, it also harms others around you; this is called passive smoking. Passive smoking harms family, friends and children if you smoke around them. Smoking - the killer facts Over half of all addicted smokers will die from their addiction. Things are getting better for stopping smoking, in 1972, just under half of all adults in the UK smoked. Now, in 2014, that has fallen to just over a quarter. Over 25% of all smokers in the UK started as under aged smokers whilst they were teenagers. If a woman smokes during pregnancy, her child will have a much higher chance of being disabled than a child with non smoking parents. Also there is an extremely high chance of that child being an addicted smoker in later life. How to stop In three simple steps 1.Join a ‘stop smoking’ club to help you understand what you should do and to get your life back on track 2.Try and quit with a friend that smokes, it is always easier if you have someone helping and supporting you but yet in the same position 3.Talk about your problems with someone you are close to, maybe they could help talk you out of your habits and support you in your quest to quit