Howard Schultz Chairman and CEO of Starbucks Coffee Company

Born July 19, 1953

Background of Mr. Schultz Born and raised in Brooklyn, New York to Fred and Elaine Schultz Born and raised in Brooklyn, New York to Fred and Elaine Schultz 2 siblings – sister Ronnie (1956) and brother Michael (1961) 2 siblings – sister Ronnie (1956) and brother Michael (1961) Poor family - turned to sports Poor family - turned to sports Currently resides in Seattle, Washington Currently resides in Seattle, Washington

Education Canarsie High School 1971 Canarsie High School 1971 Northern Michigan University Northern Michigan University Athletic scholarship Athletic scholarship

Business Experience First job – salesperson for Xerox Company First job – salesperson for Xerox Company General Manager for Hammarplast – Swedish drip coffee maker manufacturer General Manager for Hammarplast – Swedish drip coffee maker manufacturer Joined Starbuck as director of marketing Joined Starbuck as director of marketing Visited Milan, Italy and got some ideas Visited Milan, Italy and got some ideas Owner of Starbucks turned them down Owner of Starbucks turned them down Started coffee business – II Giornale Started coffee business – II Giornale

Business Experience cont. Original Starbucks mgmt. focused on Peet’s Coffee and Tea Original Starbucks mgmt. focused on Peet’s Coffee and Tea Sold Starbucks retail unit for $3.8 million Sold Starbucks retail unit for $3.8 million Significant stakeholder in Jamba Juice Significant stakeholder in Jamba Juice

His Ideas Visited Milan Visited Milan Served as meeting places and served many things Served as meeting places and served many things On every corner – over 200,000 in country On every corner – over 200,000 in country Starbucks owners turned it down Starbucks owners turned it down II Giornale II Giornale NO franchising, owns every domestic outlet NO franchising, owns every domestic outlet Minority communities – Magic Johnson Minority communities – Magic Johnson

Interesting Facts Married to Sheri Kersch Schultz, interior designer with 2 kids, son and daughter Married to Sheri Kersch Schultz, interior designer with 2 kids, son and daughter Dad was an ex-army trooper Dad was an ex-army trooper First in entire family to attend college First in entire family to attend college Grew up poor; turned to sports; scholarship Grew up poor; turned to sports; scholarship Starbucks was buying Hammarplast coffee makers, Schultz went to Seattle to check it out and decided he wanted to work there Starbucks was buying Hammarplast coffee makers, Schultz went to Seattle to check it out and decided he wanted to work there He’s only 57 years old He’s only 57 years old

Timeline 1981 – Visited Starbucks in Seattle after noticing that they were buying a lot of Hammarplast coffee makers 1981 – Visited Starbucks in Seattle after noticing that they were buying a lot of Hammarplast coffee makers 1982 – Joined Starbucks as director of Marketing 1982 – Joined Starbucks as director of Marketing 1984 – Went to Milan, Italy 1984 – Went to Milan, Italy 1985 – Started II Giornale 1985 – Started II Giornale 1987 – Bought Starbucks for $3.8 million 1987 – Bought Starbucks for $3.8 million

STARBUCKS COFFEE #1 Coffee retailer #1 Coffee retailer Offers coffee drinks, food and other drinks, coffee beans, tea and coffee accessories Offers coffee drinks, food and other drinks, coffee beans, tea and coffee accessories Owns more than 16,600 coffee shops in 40 different Countries Owns more than 16,600 coffee shops in 40 different Countries Also owns the Seattle’s Best Coffee and Torrefazione Italia coffee brands Also owns the Seattle’s Best Coffee and Torrefazione Italia coffee brands

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