SALES AND MARKETING STRATEGIES

Slides:

Advertisements

Similar presentations

1 Websites – Are They or Are They Not a Necessity? Responses to New Consultants Questions.

Advertisements

Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.

The Four Ps of Marketing

Advertising Fashion. Advertising the Product o Fashion Advertising: the paid communication between product maker or the seller and the audience or the.

WEBINAR. Presenters: Mona Rauen Marketing Communications Manager Promoting Tol-O-Matic products – How, where and why Theresa Wallace Sales Support Supervisor.

5.00-Understand promotion.

FORWARD PROGRESS Growing your business beyond the Vision (877)

Marketing for Hospitality and Tourism, 3e©2003 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ Chapter 16.

Building the Sigma Image: Marketing Strategies Sigma Gamma Rho Sorority, Inc. Epsilon Pi Chapter Jan. 17, 2009 Presented by: Soror Crystal L. Bessix edOpp.

PROMOTIONS OPPORTUNITY ANALYSIS Ch. 5 with Duane Weaver.

© 2009 TAB Boards International, Inc. All rights reserved. Identify and Understand Your Target Market.

Developing New Opportunities for Technology Companies John Savage 4sight Business Development 14 th June 2004.

 Advertising department in a company  The main business is not advertising. (part of business)

©2005 Pearson Education Canada Inc.6-1 Chapter 6 Direct Response Communications.

Business Marketing Integrated Marketing Communications & CRM Dr. Dawne Martin November 8, 2011.

Business Marketing B2B Communications Strategies & Sales Management Issues November 3, 2011 Dawne Martin, Ph.D.

 GROWING YOUR BUSINESS THE SMART WAY 3 specific ways to do it.

Database and Direct Response Advertising MKTG 340 Maureen O’Connor.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

Marketing Your Business Idea. Course Outline  Market Analysis Competitive Advantage Competitive Matrix  Market Strategies Marketing Mix  Pricing 

Plan for Success. A Business vs A Bigger You It takes 3 roles to build a business 1.Technician / Tradesman(woman) Understands how to do the work the business.

Integrated Marketing Communications

McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.

of Geometric Business Growth

{ Promotion and Personal Selling Lakshya Kaushal Belmira Machado Xander Jacques.

1 Chapter 6 Direct Response Communications. 2 Direct Response Advertising Direct response advertising can be a component of a direct marketing campaign.

Direct & Word-of-Mouth Marketing ©1987 – 2008 Allen E. Fishman.

PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.

UNDERSTANDING PRINCIPLES OF MARKETING

The Marketing Plan Major Components Situation Analysis Problems and Opportunities Marketing Objectives Marketing Strategies Implementation Evaluation.

Fundamentals of Marketing

The Marketing Plan Target Marketing Segmentation Chapters 4 and 7.

Chapter 6 Planning for Direct Response Communications Copyright © 2008 Pearson Education Canada.

Targeting New Markets. Lesson Goals: Learn the basics of marketing and advertising Develop a systematic process of analysis Develop an effective advertising.

10-1 Chapter 10 Direct Marketing.

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

GoToMarket Case Study: Benefits of “TARGETING” Select Communities to Expand Revenues The Business Case: Today’s economy requires emerging firms to focus.

The Communications mix Variables affecting the mix: Specific objectives Type of product Type of buying situation 'Push' vs 'pull' Position in market (market.

3.04 Direct Marketing. Term Direct Marketing: allows targeting of customer segments in order to focus promotional efforts Direct Marketing: allows targeting.

ADVERTISING PLANNING Where it fits in, theories and appeals.

Creative Strategy: Planning and Development

Appending The Miller Group, LLC

Segmentation, Targeting and Positioning. Divide a market into separate groups.

The Marketing Plan Everything is Possible From Here!

The Marketing and Promotions Plan  Situation Analysis  Problems and Opportunities  Marketing Objectives  Marketing Strategies  Implementation 

© 2003 CCI. All rights reserved. Marketing Planning & Execution Marketing Sales.

Chapter 6Slide 1 Goals  Discuss other types of promotional activities  Explain the role of selling in a business  Determine how to meet customer needs.

CHAPTER 11 Integrated Marketing Communications:

Steps in Segmenting Markets. Segmenting Criteria Potential for increasing profit Potential for increasing profit Similarity of needs of buyers within.

Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.

Chapter 3: The Marketing Concept Unit 1: Marketing Basics.

Segmentation Laura Connor, Tony Hanson, Ryan Loder, Suyi Ma.

Welcome to “The Future of America”. Advertising vs. Marketing Marketing: A series of business processes taken by a company to develop, communicate with.

12 3 Electrolux + Hanley Wood: The Strategy for an Accountable Business Partnership.

Perform pre-sales activities to facilitate sales presentation 4.09.

Kelley Fall Marketing Management Market Segmentation Definitions Market - people or organizations with (1) needs to satisfy, (2) money to spend.

Marketing I Curriculum Guide. Promotion Standard 6.

Welcome to How to Build Your Business and Win Clients Session 2 Marketing Approaches That Work for You Presented By: Ken Hablow KH Graphics.

Promotion and the Promotional Mix. What is promotion? Promotion is one of the four P’s of the Marketing Mix Promotion is persuasive communication to inform.

Marketing Foundations What is Marketing? What is the goal of Marketing?

CREATIVE AND STRATEGIC PLANNING. “COPY PLATFORM” Plan or checklist that is useful in guiding the development of an advertising message or campaign 1.

MARKETING PLAN What you need to do to prepare. Multiple sections ■Executive Summary ■Target Customers ■Unique Selling Proposition ■Pricing and Positioning.

The Miller Group, LLC Appending The Miller Group, LLC

Entrepreneurship Chapter 8 Section 2.

SOCIAL MEDIA STRATEGY.

Presentation transcript:

SALES AND MARKETING STRATEGIES JOHN ASSARAF SALES AND MARKETING STRATEGIES

Developing A Marketing Hook Who is the exact target audience that will purchase your product or service? What pains and problems does this target market have? What solutions does your product/service have to cure those pains? How are those solutions remarkable enough to start a buzz and set you apart from the competition? *From Reality Marketing Revolution

CLIENT PROFILE GOAL Demographics Psychographics Factors that identify the motivation or reasons why someone wants to buy your product or service. Characteristics that identify the type of client that has a need to purchase your product or service.

PEOPLE BUY THE BENEFIT THE PROMISE THE TRANSFORMATION RELEASE OF PAIN, FEAR & ANXIETY

Sales/Marketing Process Mapping Visual outline of your Sales Process Lead Nurturing Lead Qualification Lead Conversion Identify Lead Generation Perfect Client Drawing PC’s in Match Profile Needs Met Continued Communication

Distribution Channels Direct Sales Events Retail Sales Agents Online Phone Sales Mail Order Do you know your channels?

Sales Strategies Direct Sales Telemarketing Backend or Upselling Options: Postcard Sales Letter Script Report Brochure Drip Campaign Tactics: 20% discount Special Service New Client Special Frequent Buyer Educate clients Strategy: Direct Mail

The opportunities are endless! Marketing Strategies 17 Marketing Strategies means more opportunity for your business growth! Advertising Affiliate and Joint Venture Affinity Programs Barter Catalog Direct Mail Event Marketing Frequent Buyer Programs Internet Outdoor Media Point of Purchase Point of Sale Place-based media Promotions/Cross Promos Public Relations Referrals Signage The opportunities are endless!

Process Map Example Take Call Place ad in local magazine Make the Sale Follow-up Call Client Calls Make the Sale Client Emails Respond with Sales Copy Follow-up Email