Email marketing. o is directly marketing a commercial message to a group of people using email. o every email sent to a potential or current customer.

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Presentation transcript:

marketing

o is directly marketing a commercial message to a group of people using . o every sent to a potential or current customer could be considered marketing o It usually involves using to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. o Broadly, the term is usually used to refer to sending messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business

Types of marketing Transactional s Direct s

Transactional s o primary purpose must be to facilitate, complete, or confirm a commercial transactions that the recipient has previously agreed to enter into with the sender

Direct s o involves sending an solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect addresses to send direct promotional messages to

Marketing mistakes o Sending s without permission o Sending s without goals o The Dear Sir or Madam mistake o Not proofreading your s o Not targeting your clients

Advantages o marketing is significantly cheaper and faster than traditional mail o Advertisers can reach substantial numbers of subscribers who have opted in to receive communications on subjects of interest to them o If compared to standard , direct marketing produces higher response rate and higher average order value for e-commerce businesses

Disadvantages twenty percent of the messages are rejected eight percent are filtered

Opt-in advertising Also called permission marketing The recipient has agreed to receive advertisements via Marketers can send promotional materials automatically using autoresponders – this is known as Drip Marketing

Legal requirements o The EU introduced the Directive on Privacy and Electronic Communications in Article 13 in this act prohibits the use of personal addresses for marketing purposes. o In the USA the CAN-SPAM Act was passed in It established first standards for sending commercial .