I OWA C OMMUNITY T RANSFORMATION G RANT : C OMMUNITY - BASED S TRATEGIES FOR A H EALTHIER I OWA
N ATIONAL CTG S TRATEGIC D IRECTIONS Tobacco Free Living (Required) Active Living and Healthy Eating (Required) Increased Use of High Impact Quality Clinical Prevention Services (Required) Social and Emotional Wellness Healthy and Safe Physical Environments
I OWA CTG G OAL Improve statewide awareness for clinical prevention screenings and healthy lifestyle behaviors through consistent messaging in public health, primary health care, business, and community settings; and to create community-based strategies for systems and environmental changes in a 26 county subgroup to improve access for healthy opportunities.
I OWA CTG P ROGRAMMATIC M ODEL Targeted Interventions 26 County Community Referral Dental Project Increase Statewide Awareness & Consistent Messaging i-messaging Live Healthy Iowa Complementary Health Provider Messaging Supporting Statewide Systems- Level Changes
S TRATEGIC D IRECTION II: A CTIVE L IVING AND H EALTHY E ATING Healthy Eating in Worksites Increase the number of worksites providing healthy food and beverage options through procurement practices or healthy meetings policies.
S TRATEGIC D IRECTION II: A CTIVE L IVING AND H EALTHY E ATING Healthy Eating in Communities Increase the number of community locations with improved availability of healthy food and beverage options.
S TRATEGIC D IRECTION II: A CTIVE L IVING AND H EALTHY E ATING State-level Objectives Increase the number of school districts and child care centers with healthy food procurement practices. Increase the number of Iowa counties covered under a comprehensive food systems plan. Increase the number of public places to include state buildings, rest areas, and state parks that decrease the proportion of sugar-sweetened beverages offered and increase the number of healthy food options using the NEMS-V criteria.
W HAT DO W E M EAN BY S YSTEMS & ENVIRONMENTAL C HANGE ?
S OCIO - ECOLOGICAL M ODEL
M AXIMIZED I MPACT Individual Interpersonal Organizational Community Systems & Environmental Change Increasing individual effort Increasing impact & reach Adaptation of the CDC Health Impact Pyramid with the Socio-Ecological Model
G ROUP A CTIVITY Putting it into practice…