Health Kids Collaborative Policy Summit March 28, 2012 Joanne Lee, MPH, RD Project Officer Healthy Kids, Healthy Communities – a national program of the Robert Robert Wood Johnson Foundation Active Living By Design

HKHC Leading Site Communities Healthy Kids, Healthy Communities The Business of Healthy Communities

HKHC Leading Site Communities Healthy Kids, Healthy Communities Forms of Partnerships with Business Mandates Required Based on evidence Protective – Health – Equity – Other businesses, standard practices Top-down approach to achieve broad, systemic impact Yield mutual benefits

HKHC Leading Site Communities Healthy Kids, Healthy Communities Forms of Partnerships with Business Incentives Optional Based on promising or best practices – Pilot projects – Demonstration projects Bottom-up approach to achieve systemic or targeted impact Yield mutual benefits

HKHC Leading Site Communities Healthy Kids, Healthy Communities Types of Incentives for Business Low- or no-cost Streamlined processes – Decreasing steps in permitting process Bonuses – Density bonuses Exemptions – Reducing building/construction requirements Preferences – Bid/contract preferences

HKHC Leading Site Communities Healthy Kids, Healthy Communities Types of Incentives for Business Some cost Financial support – Grants, subsidies, loans Credits – Tax credits, exemptions, abatements Fee reductions and waivers – Permitting fee reductions and waivers In-kind support – Recognition programs and rewards, paid advertising

HKHC Leading Site Communities Healthy Kids, Healthy Communities Approaches to Partnering with Business Comprehensive Strategies Implementation support – Training – Education On-going monitoring and support – Programs – Promotions

HKHC Leading Site Communities Healthy Kids, Healthy Communities Forming a Partnership with Business Community Partners Elected officials/bodies Government agencies/departments Business owners and organizations Other groups and agencies Community members

HKHC Leading Site Communities Healthy Kids, Healthy Communities Resources Public Health Law & Policy (PHLP) -- National Policy & Legal Analysis Network (NPLAN) to Prevent Childhood Obesity --