Social Media’s Impact on our Patients’ Health Care Decisions Brittany Seymour, DDS, MPH Harvard School of Dental Medicine February 20, 2015

@ASDAnet #ASDAnet Pop quiz:

@ASDAnet #ASDAnet Top 10 Public Health Achievements of the 20 th Century Source: Centers for Disease Control and Prevention

@ASDAnet #ASDAnet Top 10 Public Health Achievements of the 20 th Century 1. Vaccines 2. Motor vehicle safety 3. Safer workplaces 4. Control of infectious diseases 5. Decline in deaths for coronary heart disease and stroke 6. Safer and healthier foods 7. Healthier mothers and babies 8. Family planning 9. Fluoridation of drinking water 10. Recognition of tobacco use as a health hazard Source: Centers for Disease Control and Prevention

@ASDAnet #ASDAnet Pop quiz:

@ASDAnet #ASDAnet Dental Caries

@ASDAnet #ASDAnet Today’s Internet Practices:

@ASDAnet #ASDAnet Today’s Internet Practices:

@ASDAnet #ASDAnet Today’s Internet Practices: Consumption

@ASDAnet #ASDAnet Today’s Internet Practices: Consumption Creation

@ASDAnet #ASDAnet Today’s Internet Practices: Consumption Creation Curation

@ASDAnet #ASDAnet Today’s Internet Practices: Consumption Creation Curation Conversation

@ASDAnet #ASDAnet Pop quiz:

“DIGITAL PANDEMICS”

@ASDAnet #ASDAnet Top 10 Public Health Achievements of the 20 th Century 1. Vaccines 2. Motor vehicle safety 3. Safer workplaces 4. Control of infectious diseases 5. Decline in deaths for coronary heart disease and stroke 6. Safer and healthier foods 7. Healthier mothers and babies 8. Family planning 9. Fluoridation of drinking water 10. Recognition of tobacco use as a health hazard Source: Centers for Disease Control and Prevention

@ASDAnet #ASDAnet Community water fluoridation…

@ASDAnet #ASDAnet A “digital pandemic” *CNN, Forbes, Time, USA Today 54,000 Views And Shares Across Social Media 100 Friday, 2/14/14 Monday, 2/16/14

@ASDAnet #ASDAnet Network Influencers Seymour, et al. AJPH, 2015

@ASDAnet #ASDAnet Social Diffusion Seymour, et al. AJPH, 2015

@ASDAnet #ASDAnet Sentiment and Engagement Seymour, et al. AJPH, 2015

@ASDAnet #ASDAnet Take Home Messages: Highly connected social networks and the influencers within them, not science or evidence, are driving digital pandemics  Peers over authority/expert  Content creation, curation, and conversation versus consumption  Social first, information second  Advocacy versus accuracy

@ASDAnet #ASDAnet What can you do?