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Obesity Background Obesity has reached epidemic proportions Serious health problem that is “crippling” the U.S. $190 Billion annually in healthcare expenditures 27% of year-olds are too overweight or obese to enlist in the military This generation of children is projected to have shorter life expectancies than their parents 2

Obesity Trends* Among U.S. Adults BRFSS, 1985 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%

Obesity Trends* Among U.S. Adults BRFSS, 1986 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% Obesity Trends* Among U.S. Adults BRFSS, 1987 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% Obesity Trends* Among U.S. Adults BRFSS, 1988 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% Obesity Trends* Among U.S. Adults BRFSS, 1989 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% Obesity Trends* Among U.S. Adults BRFSS, 1990 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% Obesity Trends* Among U.S. Adults BRFSS, 1991 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% Obesity Trends* Among U.S. Adults BRFSS, 1992 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% Obesity Trends* Among U.S. Adults BRFSS, 1993 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% Obesity Trends* Among U.S. Adults BRFSS, 1994 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% Obesity Trends* Among U.S. Adults BRFSS, 1995 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% Obesity Trends* Among U.S. Adults BRFSS, 1996 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20% Obesity Trends* Among U.S. Adults BRFSS, 1997 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20% Obesity Trends* Among U.S. Adults BRFSS, 1998 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20% Obesity Trends* Among U.S. Adults BRFSS, 1999 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20% Obesity Trends* Among U.S. Adults BRFSS, 2000 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25% Obesity Trends* Among U.S. Adults BRFSS, 2001 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25% Obesity Trends* Among U.S. Adults BRFSS, 2002 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25% Obesity Trends* Among U.S. Adults BRFSS, 2003 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25% Obesity Trends* Among U.S. Adults BRFSS, 2004 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% Obesity Trends* Among U.S. Adults BRFSS, 2005 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% Obesity Trends* Among U.S. Adults BRFSS, 2006 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% Obesity Trends* Among U.S. Adults BRFSS, 2007 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% Obesity Trends* Among U.S. Adults BRFSS, 2008 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% Obesity Trends* Among U.S. Adults BRFSS, 2009 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% Obesity Trends* Among U.S. Adults BRFSS, 2010 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

** New baseline established for 2011 Obesity Trends* Among U.S. Adults BRFSS, 2011** (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

If this trend continues… 30

If this trend continues… By 2030, 42% of American adults will be obese 31

The Problem Public Health Crisis in Our Own Backyard

33 Powered by the Statewide effort to fight childhood obesity in Idaho Introducing...

34 Five Proven Strategies to Fight Childhood Obesity

Improved access to healthy and affordable foods 35 Five Proven Strategies to Fight Childhood Obesity

Improved access to healthy and affordable foods Increased physical activity 36 Five Proven Strategies to Fight Childhood Obesity

Improved access to healthy and affordable foods Increased physical activity Healthier schools and childcare facilities 37 Five Proven Strategies to Fight Childhood Obesity

Improved access to healthy and affordable foods Increased physical activity Healthier schools and childcare facilities 38 Education to help parents make healthier choices Five Proven Strategies to Fight Childhood Obesity

Improved access to healthy and affordable foods Increased physical activity Healthier schools and childcare facilities 39 Education to help parents make healthier choices Promotion of public policies that fight the causes of obesity Five Proven Strategies to Fight Childhood Obesity

Policy-makers, elected officials, opinion leaders: discussing childhood obesity and solutions Communities: bringing awareness and support for solutions and the local level Health care: coordinating, supporting and facilitating joint action Individuals and families: educating and instilling personal responsibility Partnerships: attracting investments from foundation in and outside of Idaho, corporate involvement and sponsorships, public/private partnerships and government resources It Takes A Village Engaging Idahoans

High Five Program Elements Community Grants Daily Do’s Media Outreach Partnerships

42 Community Transformation Grant Introduced at Idaho Association of Cities Conference

Community Grant Program Working Locally to Create Change Fall 2013 grant recipients of $750,000 – Nampa ($300,000) – Kuna ($150,000) – Middleton ($150,000) – Lapwai ($150,000) Additional $90,000 awarded as part of an Ambassador Program. – Moscow – Pocatello – Meridian

Daily Do Parents and Caregivers Daily Text or – Healthy recipes – Nutrition tips – Physical Activity tips – Events – Special deals Text High5 to Sign-Up: 44

Thank You Learn more about High Five at HighFiveIdaho.orgHighFiveIdaho.org