Healthier Brands for Healthier Business Sam Waterfall Food & Drink Innovation Network 17 March 2011 Staverton Park, UK Perspectives and story telling… Your Chairman’s Introduction to

What is scary about this? This is the hand that pays your salary… …or not

Who am I? Sam Waterfall Senior Consultant Healthy Marketing Team Work with Clients across Europe, Asia Brand Positioning & Innovation Ex P&G, Boots and Kraft Foods

The Healthy Marketing Team are experts in helping brands respond to changing attitudes in nutrition, health and wellness. We work around the globe (25 countries in 2010) and specialise in brand positioning and product innovation / renovation in food, ingredients and pharmaceuticals. Peter Wennström The Four Factors TM Brand Analysis System Food & Health Marketing Handbook Who are we?

What is scary about this? You don’t get much time… … to tell your story

Does your consumer want this story?

Or this story?

Worldview “The world is the way I see it”

“Fizzy drinks will rot my child’s teeth”

“Organic is definitely worth it for the kids”

The Food & Drink Innovation Network Sharing innovation best practice in the food & drink industry

Perspectives on Innovation

Marketer | Innovator | Owner | R&D Nutritionist | Insights | Legal | Regulatory

Today is about matching Your work Your science Your packaging Your nutrition Your insight Your branding Your emotion and ultimately your consistent story to your consumers’ worldview

… because remember You don’t get much time… … to tell your story

Who will you meet today to transform your project, brand or career?

Never doubt that a small group of committed individuals can change the world. Indeed it’s the only thing that ever has. Margaret Mead, Anthropologist “ ”

If you’d like a copy of the presentation please simply leave a business card with me…

Thank you Sam Waterfall