M AKE Y OUR B RAND U NFORGETTABLE … V ISUALLY Anita Campbell, Small Business

5 Visual Design Tips  Create a Compelling Logo  Use Color to Stand Out  Reinforce Your Personal Brand  Innovate  Engage Your Audience

1. Create a Compelling Logo

Reinforce What Your Business Does

Memorable, Stands Out, Fits In

Let’s Play: Name THAT Brand!

3. Color: Name that Brand.

Use Color to Define Your Brand, Differentiate It

A Colorful Campaign To Stand Out in a Boring Banking World

A Colorful Campaign

3. Reinforce Your Personal Brand

The Headshot… Becomes Unique And Meaningful

Case in Point: Michelle Villalobos Consultant & Speaker

Image: Take some risks, but keep it relevant

4. Innovate

The Standard Business Card… Gets New Meaning

A local NEOhio company… Jakprints

5. Engage Your Audience

Get people actively DOING

Instead, do what GRP, a recording studio, did

More Tips

On a Budget?  Keep file of design ideas for inspiration  Get help (referrals and Twitter!)  Invest in a great logo first  Repurpose design (print & online)  “Add as you go” design

Are Your Visuals Doing the Job? Form  Well designed  Intuitive  Legible and visible  Professional looking

Are Your Visuals Doing the Job? Meaning  Supports business goals  Style is appropriate  Content is understandable

Are Your Visuals Doing the Job? Function  Inviting  Has call to action  Easy to use and easy to find  Purpose is clear

T HANK YOU ! Anita Campbell, Small Business