Always design your logos in a vector application such as Adobe Illustrator, and not a raster application such as Photoshop, why?

 Where might an organization use a logo?

 Ensure that the logo can be reproduced in a single color, such as black and still be recognizable.  What media are shades of black?

 Logo may need to be reproduced as small as a postage stamp, so ensure that any fine lines or text will still be legible when scaled down  Where might logo be very small?  Test in Illustrator,  Use scale tool on ai file  Save as gif…is logo legible?

 Upper left corner  One use: A link to the home page  Size: rule of thumb about 74 x 74 pixels

 Draw many sketches  Paper and pencil  Show client only a few (2-3)…or will get bogged down

 Examples: Pencil and paper, two alternatives

 Jeff Bezos created it.  He had big dreams for this business and expected to do huge volume selling, so he renamed his company "Amazon" after the world's most voluminous river.  The logo has a very simple design:  The word Amazon  A small yellow arrow between the first A and the Z letters. The yellow arrow implies that they have everything from A to Z and also represents the smile on the customer's face

 Colors of the Amazon Logo  The use of black color in the Amazon logo depicts the company’s supremacy and grace, while the orange color represents pride and happiness of the customers.  Font of the Amazon Logo  The Amazon logo uses a custom-made typeface.

Pittsburgh bridges Bridges theory with practical Were three majors

 Make sure the font is legible when scaled down, especially with script fonts.  One font is ideal, and avoid more than two.

 The whole point of creating a logo is to build brand recognition. So, how do you go about doing this?  It varies from case to case, but the goal with the logo is for the average person to instantly call the brand to mind.

 What makes a good logo by David Airey What a logo does not have to be or do by Brian Hoff Vital Tips For Effective Logo Design by Jacob Cass What makes a good logo What a logo does not have to be or do Vital Tips For Effective Logo Design