GOOGLE MONTH – ‘DIGITAL ALPHABET’ WEEK 1 – TIPS AND RESOURCES

UPSKILL WITH OUR DIGITAL MARKETING ‘TIPS’ IN OUR DIGITAL ALPHABET FOR GOOGLE MONTH 2014

To view hyperlinks, open presentation in slideshow view A Adwords is a keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. ALT tags are text descriptions that can be added to the HTML tag (code) that displays an image on your website. Find out more here:

To view hyperlinks, open presentation in slideshow view B Blogging refers to the recording of opinions/ideas/interests on a personal website on a regular basis Boost your Search Engine Optimisation by using valuable, relevant content on your website. Branding & Site purpose is important in ensuring that you have a landing page that works. Use consistent corporate colours, showcase your logo and use 'Big headlines' to explain what your business offers on your website. Find out more here:

To view hyperlinks, open presentation in slideshow view C Calls-to-action on your website should be prominently displayed and clearly legible. Canva.com is an excellent graphic design tool with many free features available Camera+ is an excellent photo-editing app which lets you add filters, similar to Photoshop. Find out more here:

To view hyperlinks, open presentation in slideshow view D Data from your website should be analysed using a tool like Google Analytics Delight your customers with value-added posts on Social Media. Don't ignore negative reviews/comments! Respond to them in a timely, professional and sensitive manner. Find out more here:

To view hyperlinks, open presentation in slideshow view E marketing means using s to communicate sales messages to existing & potential customers. marketing can be enhanced by using a short, snappy subject line and a clear call-to- action. Evernote is a useful productivity app for taking notes online, compiling to do lists & recording 'audio notes.‘ Easel.ly is a great tool for creating infographics. Why not try it to present a sample tour to a potential customer online? Find out more here:

To view hyperlinks, open presentation in slideshow view F Facebook Advertising can help you to reach customers by demographics and location. Facebook Competitions are best run for 7 days or less (7 days or less on the countdown). If fans see too long a lead time before the competition commences eg“45 days” left, they may lose interest and not visit your Facebook page again. Facebook has 757 million daily active users; the fastest growing segment are the 'grey market.‘ Find out more here:

To view hyperlinks, open presentation in slideshow view G Google My Business has now replaced what was formerly 'Google Places'. Google Drive offers 15 GB of free storage to account holders in the 'cloud' - a network of remote servers hosted on the Internet. Gmail can be customised to be used as a business address. Find out more here:

To view hyperlinks, open presentation in slideshow view GOOGLE MONTH WEEK 1 HANGOUT Join us for Week 1 of our series of ‘Google Month’ Hangouts, on Google Search on 10am and learn how to develop a strong and effective strategy for your online web presence! MEET THE SPEAKER Click here to Register John Puts, Google

DON’T MISS WEEK 2 OF OUR DIGITAL ALPHABET FOR GOOGLE MONTH! Learn about Google Keyword Planner, how to optimise the load time of your website, how to use hashtags on Twitter ….and much, much more!