Why use typeface?  Form of communication  The power to express words and ideas  Began as carving on tablets and cave walls  Books began as being written out by hand  Took time - months  First typeface Blackletter (Gutenberg) was meant to emulate this handwritten style  Thick vertical lines, thin horizontal connectors  Good for scribing, too dense and pushed together for printing

Inspired by lettering found on ancient Roman buildings Has serifs (feet) Thick and thin lines Based on straight lines and regular curves. Clear and legible

Slanted and stylized version of a typeface Allowed printers to get more letters of the same font on a line = saves $$$$ Now it is used to emphasis certain words or phrases in text. Italics

SANS = WITHOUT Without Serifs (no feet) Uniform lines with same thickness

Has serifs (feet) Uniform lines with the same thickness

 Lines are thick and thin  Very formal  Never use all caps! (unreadable)

 Cursive handwriting  Never use all caps! (Unreadable)

 All other typestyles  Does not fit into other categories

Assignment o Find the styles of fonts in Newspapers and Magazines (no internet) o Roman, o Sans Serif, o Square Serif, o Text, o Script, o Novelty o Cut them out and tape / paste them to a single organized sheet.