Impacting R&D through pharma- payer collaboration: the AstraZeneca-HealthCore Partnership John Cai, AstraZeneca Siddhesh Kamat, HealthCore.

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Presentation transcript:

Impacting R&D through pharma- payer collaboration: the AstraZeneca-HealthCore Partnership John Cai, AstraZeneca Siddhesh Kamat, HealthCore

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Outline 2 Challenges faced by pharma R&D and the need for Real World Evidence (RWE) Gap in use of Real World Evidence (RWE) data for R&D How can we build data assets that can generate useful RWE? Case examples where RWE data have helped R&D

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Challenge I: Lack of Translational Science In FDA’s view, the applied sciences needed for medical product development have not kept pace with the tremendous advances in the basic sciences. The new science is not being used to guide the technology development process in the same way that it is accelerating the technology discovery process. Innovation or Stagnation: Challenge and Opportunity on the Critical Path to New Medical Products. FDA, March 2004

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Challenge II: Costly Attrition in Late Stage Development Chance of new compounds entering Phase I & reaching market decreased to 8% as compared to 14% 15 years ago For drugs completing phase 2, the failure rate in phase 3 has increased to 50% as compared to 20% 10 years ago Cost for launching a successful drug keeps increasing

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Challenge III: Long-term Safety – Needs Real World Evidence (RWE) Some drugs have been withdrawn from the market because of unexpected adverse effects that were not detected during Phase III clinical trials and were only apparent from long-term surveillance data from the wider patient community

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Challenge IV: Comparative Effectiveness – Needs Real World Evidence (RWE) Need to demonstrate comparative effectiveness -Cost effectiveness – Payer's willingness to pay -Clinical effectiveness (long term efficacy and safety) – CER research and patient reported outcome for decision making by healthcare providers and patients Other related issues: -Lack of standardization of data (EHRs/EMRs ) and analytical methods -Uncertainty in data quality and completeness in EHRs/EMRs -Uncertainty in regulatory environment CER EBM PHC Cost Effectiveness

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Potential Use of RWE in Pharma R&D CER EBM Proactive Pharmacovigilance D&I PHC Cost Effectiveness Drug Repositioning /New Indications Patient recruitment Payers Pharmas

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Health Information Exchange Integrated Delivery Networks Pharmacy Benefit Managers Community Physicians The RWE capability provides dedicated RWE analytics capability with enhanced data access for robust decision support Build jointly CollaborationAnalytic capabilities Data access RWE Team Internal AZ customers Payers and regulators LMV, TLV, Hub partner Primary data sources Add - on partners RWE back-end RWE front-end Insight Licensed databases

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Feb 3 rd, 2011 AstraZeneca, WellPoint To Work On 'Real-World' Health Studies Drug maker AstraZeneca PLC (AZN) and health insurer WellPoint Inc. (WLP) have teamed up to conduct what they're calling "real-world" studies to determine the most effective and economical treatments for chronic illnesses and other diseases. The partnership is part of a movement toward greater use of comparative- effectiveness research… Feb 3 rd, 2011 AstraZeneca, HealthCore Launch Outcomes Data Project, Seek Multi-Stakeholder Consortium AstraZeneca and Healthcore, WellPoint's clinical outcomes research unit, have begun an evidence-development partnership to generate "real world" data on the most effective and economic ways to treat disease, with a focus on chronic ailments …, but also addressing areas such as oncology…

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Evidenc e Key Contributors to Evidence Gaps Utilization Little to No Evidence Evidenc e Post-Marketing Studies Clinical Trials Off-label indications Unstudied co-morbid conditions Differing concomitant medications Varying levels of compliance – i.e. < 80% Variances in population characteristics from what was studied Conceptualization FDA Approval Differing age groups – elderly, pediatrics Race, ethnicity, gender variances Varying severity of disease

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Shifting Landscape To InnovateTo ApproveTo PrescribeTo Adhere 11 IndustryFDAPhysicianPatient Traditional Environment for Decision-Making Evidence Demands Clinical Efficacy Safety SAE & Overall Tolerability Cost Direct cost of product acquisition

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Shifting Landscape To InnovateTo ApproveTo Pay forTo PrescribeTo Adhere 12 IndustryFDAPhysicianPatient Health Plan ID Systems Government Emergence of the Payor in the Decision-Chain & the need for Industry to develop products that will get reimbursed Evidence Used Clinical Efficacy Safety SAE & Overall Tolerability Cost Direct cost of product acquisition Evidence Demands Clinical Effectiveness Safety Population Safety/Long- term Safety Cost Total Cost of Care Impact

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Strong correlation between data integration and RWE value Claims, Rx fulfillment and cost Value of RWE analysis Data richness and integration base high Lab values and longitudinal Clinical++ Disease background Treatment in single care setting Comparative Effectiveness Research & safety in limited care settings Patient adherence Health outcomes Costs of chronic disease care The value of RWE data to customers

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Powering Real World Action Integrated View of the Patient Inpatient EMR/EHR Claims Patient Reported Information Outpatient EMR/EHR A Strong, Aligned, Collaborative Working Relationship With Our Health Care Community 14 Data integration is key to quality of RWE results

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Health Information Exchange Integrated Delivery Networks Pharmacy Benefit Managers Community Physicians The RWE capability provides dedicated RWE analytics capability with enhanced data access for robust decision support Build jointly CollaborationAnalytic capabilities Data access RWE Team Internal AZ customers Payers and regulators LMV, TLV, Hub partner Primary data sources Add - on partners RWE back-end RWE front-end Insight Licensed databases

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Administrative Data Rx Claims Data Physician & Facility Claims Lab Test Results Data Member Identifier Plan Gender Age Dates of Eligibility Member identifier Prescribing physician Drug dispensed (NDC) Quantity and date dispensed Drug strength Days supply Dollar amounts Member identifier Physician or Facility identifier Procedures (CPT-4, revenue codes, ICD- 9 and HCPCS codes) Diagnosis (ICD-9- CM) Admission and discharge dates Date and place of service Dollar amounts Member identifier Lab Test Name Result Data Environment - Elements HealthCore data Physician Surveys Chart Reviews Patient Reported Outcomes Enhancements Benefit Design Insights 16

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Member and Provider 360 o View HRA Data Lab Results Data EHR Data Advancing Outcomes Research Patient Proof of Concept * Enhance/ Accelerate ECC Clinical Healthcare Services Capabilities Data Acquisition Data Cleansing/ Data Validation Data Integration Data Enrichment Data Analysis & Transformations De-identified extractions Data Exchange Benchmarking Analytics Practice Pattern Analysis The value-chain Eligibility Data HRA Data Intervention Data Claims Data Collaborative Research Understand true costs vs. reimbursed cost – risk based contracts Understand drivers of never events Insights into appropriate coding Systematic justification for denial of care Screen/identify/prevent population disease burden Cost of Care Delivery Data * Potential HealthCore service offerings subject to legal review and approval, and mutual agreement

AstraZeneca | HealthCore| Real World Evidence | April 29, 2015 Use of RWE for R&D Early drug development team requires data on treatment patterns in oncology to assess ‘line of therapy fit’ for their compound Market sizing for potential indications requires deep understanding of ‘unmet’ need- example: not all hyperlipidemics may be potential targets for a new compound but only those with unmet need/experiencing treatment failure may be targeted Comparative effectiveness studies on competing products enable R&D to assess value proposition potential of compounds Case Examples: 18