U.S. Entertainment Industry: 2006 Market Statistics MPA Worldwide Market Research & Analysis

Table of Contents Box Office Admissions Films Released Ratings Theatrical Theatrical Costs Negative Costs Marketing Costs Screens Theaters Employment Home Video Penetration VCR & DVD Statistics DVD Statistics Television Television Statistics Cable & Satellite Statistics Technology PC Statistics Internet Statistics Media Consumption Page 2

Source: MPAA Box Office Box Office Trends -5.7% +5.5% -0.3%+0.5% U.S. Entertainment Industry: 2006 Market Statistics Page 3 The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5% gain.

Source: MPAA Box Office Box Office Growth Box Office has grown $3.6 billion over the last 10 years and $5.7 billion over the last 20. U.S. Entertainment Industry: 2006 Market Statistics Page 4

Source: Variety Box Office 2006 High Grossing Opening Weekend 3 of the top 5 openers in 2006 were sequels, with the second Pirates of the Caribbean installment, Pirates of the Caribbean: Dead Man’s Chest, taking the top spot with $135.6 million. U.S. Entertainment Industry: 2006 Market Statistics Page 5 Opening Weekend Highest Grossing film: 2006: $135.6 million 1996: $56.8 million

Source: MPAA Admissions Admissions Trends -8.7% +3.3% -4.0% -2.4% U.S. Entertainment Industry: 2006 Market Statistics Page 6 A 3-year decline in ticket sales ended in 2006 when 1.45 billion tickets were sold, a 3.3% increase.

Source: MPAA Admissions Admissions Growth In 2006, admissions gained 3.3%, ending a 3-year decline. U.S. Entertainment Industry: 2006 Market Statistics Page 7 Note: 1989 to present based on NATO average ticket price

Source: MPAA Admissions Admissions Trends per Capita U.S. Entertainment Industry: 2006 Market Statistics Page 8

Source: MPAA, Bureau of Labor Statistics Admissions Average Annual Admission Price U.S. Entertainment Industry: 2006 Market Statistics Page 9 Note: NATO average ticket price based on a survey by Goodman & Company and reflects average price paid for all admissions to movie theaters, inclusive of first run, subsequent runs, senior citizens, children, and all special pricing.

Source: MPAA Films Released U.S. Entertainment Industry: 2006 Market Statistics Page 10 Note: Films rated may be higher than films produced for a given year because films may be rated or rerated months or even years after production. Number of Theatrical Films Produced, Rated, & Released

Source: MPAA Films Released U.S. Entertainment Industry: 2006 Market Statistics Page 11 Feature Films Released in the US There were 12% more films released in 2006 than in MPAA new releases grossed an average of $32.7 million.

Source: MPAA Films Released U.S. Entertainment Industry: 2006 Market Statistics Page 12 Feature Films Released in the US

Source: MPAA, Nielsen EDI Ratings U.S. Entertainment Industry: 2006 Market Statistics Page 13 In 2006, 13 of the top 20 films were rated PG-13. PG and PG-13 films account for 85% of 2006’s top 20 films. 13 films Top 20 Films by Rating 1 4 Includes box office data as of February 2007

Ratings U.S. Entertainment Industry: 2006 Market Statistics Page 14 Percent of Films by Rating 1968 to 2006 Top Grossing Films by Rating: 1968 to 2006 Source: MPAA, Nielsen EDI

MPAA Member Company Average Theatrical Costs Millions USD Source: MPAA Theatrical Costs U.S. Entertainment Industry: 2006 Market Statistics Page 15 $100.3 $78.2 $100.5 $105.8 $99.7 Note: All data adjusted to exclude MGM.

MPAA Member Subsidiary/Affiliate * Average Theatrical Costs Millions USD Source: MPAA Theatrical Costs U.S. Entertainment Industry: 2006 Market Statistics Page 16 $48.5 $45.4 $40.4 $62.0 $38.7 * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Note: All data adjusted to exclude MGM.

Theatrical Costs U.S. Entertainment Industry: 2006 Market Statistics Page 17 Average Negative Costs (includes production costs, studio overhead and capitalized interest) Source: MPAA * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Note: All data adjusted to exclude MGM.

Theatrical Costs U.S. Entertainment Industry: 2006 Market Statistics Page 18 Average Marketing Costs of New Feature Films Source: MPAA * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Note: All data adjusted to exclude MGM.

Theatrical Costs U.S. Entertainment Industry: 2006 Market Statistics Page 19 MPAA Member Company Distribution of Advertising Costs by Media Source: MPAA Other Media includes: Cable TV Radio Magazines Billboards Other Non-Media includes: Production/Creative Services Exhibitor Services Promotion & Publicity Market Research Note: All data adjusted to exclude MGM.

Theatrical Costs U.S. Entertainment Industry: 2006 Market Statistics Page 20 MPAA Member Subsidiary/Affiliate * Distribution of Advertising Costs by Media Source: MPAA Other Media includes: Cable TV Radio Magazines Billboards Other Non-Media includes: Production/Creative Services Exhibitor Services Promotion & Publicity Market Research * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Note: All data adjusted to exclude MGM.

Theatrical U.S. Entertainment Industry: 2006 Market Statistics Page 21 Total Number of Screens Source: Nielsen EDI

Worldwide Digital Cinema Screens * Theatrical U.S. Entertainment Industry: 2006 Market Statistics Page % 308% 76% 19% Source: Screen Digest 253% 30% *Historical figures updated by source

Theatrical U.S. Entertainment Industry: 2006 Market Statistics Page 23 Theaters by Number of Screens 2006 Source: Nielsen EDI Total Number of Theaters: 6,356

Employment U.S. Entertainment Industry: 2006 Market Statistics Page 24 US Motion Picture Industry Employment Areas (000s) Source: Bureau of Labor Statistics * 2006 figure is preliminary

Source: Bureau of Labor Statistics Employment Motion Picture Industry Employment Areas U.S. Entertainment Industry: 2006 Market Statistics Page 25

Home Video U.S. Entertainment Industry: 2006 Market Statistics Page 26 Source: Nielsen Media Research VCR Penetration in US TV Households

Home Video U.S. Entertainment Industry: 2006 Market Statistics Page 27 Source: Nielsen Media Research, Adams Media Research DVD Penetration in US TV Households 2006 Total HDV Set-Top Console Households = 300, Total HDV Households (including game & PC HDV-ROM) = 1,300,000

Home Video U.S. Entertainment Industry: 2006 Market Statistics Page 28 Source: Adams Media Research Sales of Home Entertainment to US Dealers * * Historical figures have been updated by source

Home Video U.S. Entertainment Industry: 2006 Market Statistics Page 29 Source: Home Media Retailing 2006 Top 10 Home Entertainment Sell-Through Titles by Unit Sales * * includes both DVD and VHS ** Re-Release

Home Video U.S. Entertainment Industry: 2006 Market Statistics Page 30 Source: CEA, Digital Entertainment Group, NPD Group DVD Statistics ** Includes Sell-Through and Rental DVD * Includes set-top and portable DVD players, Home Theater in Box systems, TV/DVD and DVD/VCR combination players Total Average Selling Price for All Players in 2006 = $95 (Includes single DVD, Up Convert, DVD Recorder, DVD/VHS combo, and Portable)

Home Video U.S. Entertainment Industry: 2006 Market Statistics Page 31 Source: CEA DVD Player Shipments to Dealers

Home Video U.S. Entertainment Industry: 2006 Market Statistics Page 32 Source: DVD Report/Home Media Retailing, Digital Entertainment Group New DVD ReleasesTotal DVD Titles Available * Titles available on DVD include movies and music videos

Source: Digital Entertainment Group, DVD Release Report Home Video Average Price per DVD Title * U.S. Entertainment Industry: 2006 Market Statistics Page 33 45,000 Titles Available 20,000 Titles Available 29,000 Titles Available 40, 000 Titles Available 68,000 Titles Available * Historical figures have been updated by source

Source: IDC, Adams Media Research Home Video Household Growth: Internet vs. Broadband vs. DVD * U.S. Entertainment Industry: 2006 Market Statistics Page 34 * Historical figures have been updated by source

Television U.S. Entertainment Industry: 2006 Market Statistics Page 35 Television Households Source: Nielsen Media Research, Census Bureau

Television U.S. Entertainment Industry: 2006 Market Statistics Page 36 Factory Sales of Digital TV Sets and Displays * Source: CEA 11.4 mil Units 4.1 mil Units 5.5 mil Units 8.0 mil Units 23.9 mil Units * Historical figures have been updated by source ** 2006 figure is an estimate

Television U.S. Entertainment Industry: 2006 Market Statistics Page 37 Basic Cable Households * Source: Nielsen Media Research * Refers to wired cable households with basic cable

Television U.S. Entertainment Industry: 2006 Market Statistics Page 38 Pay Cable Households * Source: Nielsen Media Research * Refers to wired cable households subscribing to premium channels

Television U.S. Entertainment Industry: 2006 Market Statistics Page 39 Digital Cable Subscribers Source: Adams Media Research 9.7%

Television U.S. Entertainment Industry: 2006 Market Statistics Page 40 Satellite Households Source: Nielsen Media Research

Television U.S. Entertainment Industry: 2006 Market Statistics Page 41 Video On Demand (VOD) Households * Source: Nielsen Media Research, Adams Media Research Video on Demand is an advanced pay-per-view programming service which enables viewers to order and watch movies on demand and to pause, rewind or fast-forward them. * Historical figures have been updated by source

Technology U.S. Entertainment Industry: 2006 Market Statistics Page 42 PC Households Source: US Census Bureau, IDC * 2005 updated by source

Technology U.S. Entertainment Industry: 2006 Market Statistics Page 43 PC Households Source: US Census Bureau, IDC 67.1% Penetration 70.7% Penetration 56.9% Penetration 59.7% Penetration 63.0% Penetration Penetration is calculated as a percentage of total US households

Technology U.S. Entertainment Industry: 2006 Market Statistics Page 44 Internet Households Source: US Census Bureau, IDC * 2005 updated by source

Technology U.S. Entertainment Industry: 2006 Market Statistics Page 45 Internet Households Source: US Census Bureau, IDC 61.5% Penetration 64.9% Penetration 50.7% Penetration 54.0% Penetration 58.0% Penetration Penetration is calculated as a percentage of total US households

Technology U.S. Entertainment Industry: 2006 Market Statistics Page 46 Broadband Households Source: US Census Bureau, IDC * 2005 updated by source

Technology U.S. Entertainment Industry: 2006 Market Statistics Page 47 Broadband Households* Source: US Census Bureau, IDC 40.2% Penetration 50.2% Penetration 14.5% Penetration 23.7% Penetration 25.6% Penetration Penetration is calculated as a percentage of total US households * Historical figures have been updated by source

Technology U.S. Entertainment Industry: 2006 Market Statistics Page 48 Internet Users Source: IDC ** MOBILE INTERNET USERS – a person accessing the Internet at least once per month from a mobile device that accesses the Internet across a 2, 2.5, or 3G cellular network connections. * INTERNET USER – a person accessing the Internet at least once per month through a PC or Internet access device. There is no age limitation for user.

Media Consumption U.S. Entertainment Industry: 2006 Market Statistics Page 49 Media Consumption based on Hours per Person * Source: Veronis Suhler Stevenson * Historical figures have been updated by source 1 Includes playback of prerecorded VHS cassettes and DVDs only

Media Consumption U.S. Entertainment Industry: 2006 Market Statistics Page 50 Source: Veronis Suhler Stevenson * Historical figures have been updated by source Note: Advertising refers to broadcast television, broadcast & satellite radio, daily newspapers, consumer magazines. Consumer purchases refer to cable & satellite television, box office, home video, recorded music, video games, consumer Internet, consumer books. Media Consumption based on Hours per Person per Year *

Media Consumption U.S. Entertainment Industry: 2006 Market Statistics Page 51 Consumer Spending per Person per Year * (USD) Source: Veronis Suhler Stevenson * Historical figures have been updated by source Note: TV includes Broadcast TV and Cable & Satellite TV (Basic & Premium services). Note: Other includes Box Office, Video Games, Mobile Content, Broadcast/Satellite Radio.

Media Consumption U.S. Entertainment Industry: 2006 Market Statistics Page 52 Consumer Spending per Person per Year * (USD) Source: Veronis Suhler Stevenson * Historical figures have been updated by source Note: Advertising refers to broadcast television, broadcast & satellite radio, daily newspapers, consumer magazines. Consumer purchases refer to cable & satellite television, box office, home video, recorded music, video games, consumer Internet, consumer books.