Philip van Londen. Workgroup III AWARENESS AIDA TOOLS.

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Presentation transcript:

Philip van Londen

Workgroup III AWARENESS AIDA TOOLS

Workgroup III Awareness Raising

Awareness>>> Promotion Passive>>> (Pro)active Information>>> Action We can help you!

AIDA

A ttention I nterest D esire A ction

A ttention

Bookmark Posters Banners Flyers Announcements Joke Personal remark Banana Teaser

I nterest Displays Web info Targeted, detailed flyers Radio spots Event partner Detailed information ( ) Adresses Pictures

D esire Spokespersons TV coverage Resource lists Special event Feature stories Testimonials Good practices A profound message

A ction Personal appointments Free seminar Skill class invitation Free food Inivitation Solution

A ttention I nterest D esire A ction

TOOLS Teaser Web site Cards We can help you!

Teaser draws attention leads to information

Web site information adresses national projects

Cards takes away fears make them desire

We can help you! more desire and ACTION

ACTION selling ideas leaving brochures getting an invitation hiring persons

AttentionInterestDesireAction Bookmark Posters Banners Flyers Announcements Displays Web info Targeted, detailed flyers Radio spots Event partner Spokespersons TV coverage Resource lists Special event Feature stories Testimonials Personal appointments Free seminar Skill class invitation Free food Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling

AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active

AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement

AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement more personal

AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement more personal more labour-intensive

Thank you! Questions? Philip van Londen