ADASTRA IT success story

1. Do you own a computer or do you have to share it? Are there any problems connected with it? 2. Would you prefer to have a laptop, a desktop computer or digital device? What are the pros and cons? 3. What kind of software applications do you use most often? What do you need them for? 4. Could you imagine your life without a computer? What would be the biggest problems? Exercise 1

Exercise 2 Are these statements TRUE or FALSE? 1. ADASTRA provides professional services in the field of information management. 2.The company uses only other software programs in its business services. 3.It is a niche market to detect what the software market hasn’t responded to yet and develop new software programs that do. 4.The company invested in their own technology and started a software company called ATACAMA to develop new software and licenses for data quality and management. 5.TERADATA is ADASTRA’s most significant technology partner.

Listen and fill in the gaps 1.So Adastra corporation is predominantly a professional services company in the field of information management. 2.It goes into data warehousing, system integration, business intelligence, data mining, master data management, data quality. 3.…we are using number of leading-edge technologies so our partners are… 4.…probably I shouldn’t forget about them because they are probably our most significant partner today. 5.…we are lucky enough to detect some niche fields where the software market hasn’t responded yet. 6.And we are selling again to blue chip clients in the United States… Exercise 3

Match the following English expressions with their Czech equivalent 1. WAREHOUSEA) MEZERA NA TRHU 2. SIGNIFICANTB) VŠIMNOUT SI 3. CORPORATIONC) REAGOVAT 4. PREDOMINANTLYD) ŠPIČKOVÉ TECHNOLOGIE 5. BUSINESS INTELLIGENCEE) PRVOTŘÍDNÍ KLIENT 6. DATA MININGF) DOBÝVÁNÍ DAT Z DATABÁZÍ 7. LEADING-EDGE TECHNOLOGY G) INTELIGENTNÍ NAKLÁDÁNÍ S DATY (ANALÝZA, TŘÍDĚNÍ ATD.) 8. DETECTH) PŘEDEVŠÍM 9. RESPONDI) SKLAD 10. BLUE CHIP CLIENTJ) SPOLEČNOST (VELKÁ FIRMA) 11. NICHEK) VÝZNAMNÝ Exercise 4

1.The Speaker said the following sentence: “…we are lucky enough to detect some niche fields where the software market hasn’t responded yet.“ Which of the following expressions could substitute for the word yet in the phrase above? A) so far B) until now C) already 2.Answer the following questions negatively using the word yet: A) Have you finished your lunch? B) Has she arrived? C) Have you talked to her today? D) Have they sold their house yet? 3.Now answer the same questions positively using the word already. What position in the sentence will it take? 4.Write four sentences about things you haven’t done yet and four sentences about things you have already done today. Exercise 5

1.MARKET RESEARCH What’s your opinion about social networks? Are you signed up for Facebook or Twitter? Do you belong to other social networks? Why or Why not? 2.NEEDS ASSESSMENT Are you good at IT? How did you learn your skills? Are you able to develop your computer skills at school? What could be improved? What programs do you know and use? Have you ever tried programming? Would you like to work as an IT specialist? 3.RESEARCH AND REPORT Search the Internet to find as much information about TERRADATA, ORACLE and INFORMATIKA as possible. Divide the work among three groups. Prepare a short visual and verbal presentation of the results of your research for the class. Exercise 6