Marketer Find a Friend in Pinterest Shanna Carrow Amy Wilson

Pinterest, What is it? Started: 2010 Organize and share personal interests – Pinboards: plan and share weddings Decorate home Find new interests DIY crowd – Borrow people’s pinboards to find new things

Growing Site 85% of view are women wbL4 wbL4 – (1:15) 3 rd most popular social media platform – Behind Facebook and Twitter – Fastest growing

Companies and Brands “Brands are scrambling and trying to figure it out. They know it’s going to be big, but they don’t necessarily know the best way to use it.” Companies using it: – Better Homes and Garden – Bridal Magazines – Clothing Brands – Recipe providers (National Pork Board)

Companies and Brands No ads on the web site Brands use images linking to website Pinterest: hasn’t revealed business strategy – Advises companies to create pin boards –

The Big Picture “Pictures are replacing words when it comes to social media.” - Blake Cahill of Banyan Branch Marketers have to remember: – It’s not always about selling, but brand awareness – Get in touch with the people who “love” the brand

Discussion Questions Who uses Pinterest? Why did you start using it? Taking off or just a short trend? What do you think of Pinterest not allowing advertisements?

Article Site Vega, Tanzina. Marketers Find a Friend in Pinterest. The New York Times. 17 April ia/marketers-find-a-friend-in-pinterest.html?_r=1 ia/marketers-find-a-friend-in-pinterest.html?_r=1