Data-Centric Enriched Immersive

Master Data Embedded Analytics Business Documents Collaboration

Install corporate appsDownload public apps from Windows Store Windows 8 or Windows RT devices Custom LOBSupported Windows Store app links Through the cloud Directly on-premise

Windows 8 Enterprise, not domain joined Windows 8 Pro Windows RT Software Assurance With software assurance in EA/Select Without software assurance Windows 8 Enterprise, domain joined sideload key required (available via Volume Licensing) sideload key provided for free sideload key must be purchased sideloading automatically enabled

Yet 25% of mobile apps abandoned after first use 3 3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – Mar 2012 Big Data Mobile meets HANA User Experience New Expectations, 3D Immersive, Haptics Context-Aware Location, Augmented Reality, Intent The Multichannel Norm Multimodal, Multidevice, Multiplatform, Multisource Social Privacy, Collaboration,Gamification Internet of Things M2M and Quantified Enterprise Mobile Virtualization Secure Content, Trusted Environments Cloud scalability, agility, new services

Different user groups have very different needs and expectations Importance of groups different per industry Key scenarios:  Mobile to expand existing use cases, improve or transform user experience  Mobile to re-invent or transform business process … even more in Mobile Apps Different expectations & opportunity with mobile Critical to co-innovate with customers, partners No app used as is, even small ones Very small apps typically not attractive Implementation effort can kill adoption… Mobile app needs to provide persona-centric context Consumer-grade UX Available on key form factors Platform needs to accelerate not hinder App Stores to incorporate SLA challenges One deployment and development model for apps