Ride Hard ProShop “You Go Girl!” Melanie McDonough CTO Shaylee Thar CFO Bianca Zuniga CEO

How it all started  Met at the Barstow-Las Vegas race  Discovered need for excellent bikes for female riders  Integrated our degrees and knowledge to build company Ride Hard ProShop

Business Specifics  Mission: To provide high quality custom bikes  Expanded to providing apparel, accessories, and parts  Click and Mortor business Ride Hard ProShop

Business Specifics Con’t  In store products and services  Standard and custom designed bikes  (ie) DirtBlazer 750; RaceMaster 500; and RocketPower 900  High quality parts  Riding gear and accessories  Repair/maintenance services Ride Hard ProShop

Business Specifics Con’t  Online products and services  Parts, apparel, accessories, view dirt bikes  “Meet Your Match” survey  “Design Your Dream Bike”  Schedule maintenance appointments  View competition photos and videos Ride Hard ProShop

Marketing Strategies  Use both online and traditional  Online: Facebook, twitter, and company website  Traditional: company catalog, print ads, and PR Ride Hard ProShop

E-Commerce  Two revenue models  Advertising Revenue Model  Suppliers purchase ad space  Sales Revenue Model  Selling parts, accessories, and apparel online  Next day shipping Ride Hard ProShop

Customer Intimacy  Ride Hard ProShop runs a CRM  More personal, helps maintain good customer relationships  Better for small businesses like ours Ride Hard ProShop

Customer Intimacy con’t  Chose Sugar Ultimate Package  Able to store and organize information easily  Mobile accessibility  Comes in 22 different languages  Optional back up, prevents loss of info  Optional cloud deployment Ride Hard ProShop

Customer Intimacy con’t  Ride Hard ProShop with Sugar CRM plans  To strengthen and maintain good customer relationships  Store customer information in system  Retrieve information to predict needs or interests Ride Hard ProShop

Company Website  Completed SDLC process Ride Hard ProShop

Company Website  Website features  “Meet Your Match” survey  “Design You Dream Bike”  View and purchase accessories, apparel, parts  Schedule appointment  View competition photos and videos  Facebook and twitter integration Ride Hard ProShop

Web 2.0 technologies  Incorporate four technologies  Dingbee (create and schedule general events) Dingbee  Edistorm (brainstorming interface) Edistorm  Your AM (schedule and organize appointments) Your AM  Atendy (create, schedule, manage company events) Atendy  (ie) company picnics, customer appreciation dinners etc. Ride Hard ProShop

References (1988). Barstow and vegas sign. (1988). [Web Photo]. Retrieved from (2011). Haze dirt bike pants purple. (2011). [Web Photo]. Retrieved from Bike-Pants-Purple-p/T (2012). Barstow to las vegas map. (2012). [Web Graphic]. Retrieved from (2012). Sugarcrm. (2012). [Web Graphic]. Retrieved from edition-open-source/ (n.d.). Pink dirt bike. [Web Photo]. Retrieved from "Atendy." HOME. N.p., n.d. Web. 06 Nov "Beginner's Guide: So You Want to Ride a Dirt Bike?" Beginners Guide Dirt Bike Riding, Motocross, Women Riders. N.p., n.d. Web. 19 Sept "Dirt Rider Magazine." Dirt Rider Magazine. N.p., n.d. Web. 19 Sept Laudon, K., & Laudon, J. (2006). Management information systems managing the digital firm. (12th ed.). Upper Saddle River, New Jersey: Pearson Education, Inc. "Online Brainstorming and Planning." Edistorm. N.p., n.d. Web. 06 Nov Sharathr. "SugarCRM - A Brief Overview Pros and Cons | Techyv.com." Techyv.com. N.p., n.d. Web. 30 Oct "Sugar Ultimate CRM." SugarCRM. N.p., n.d. Web. 30 Oct "Yamaha - Motorcycles, Outboards, ATVs, Snowmobiles, Boats, Scooters, WaveRunners, Generators - America's Most Diverse." Yamaha - Motorcycles, Outboards, ATVs, Snowmobiles, Boats, Scooters, WaveRunners, Generators - America's Most Diverse. N.p., n.d. Web. 19 Sept "YourAM." : Appointment Manager That Automates Your Business Appointments. N.p., n.d. Web. 06 Nov Ride Hard ProShop