Marketing “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.”

Marketing Orientated Listen & understand Put customer first Target…focus Plan change and innovation

Product & Service Positioning Marketing Process Sustaining Value Creating Value IdentifyingValue Marketing Analysis Company Customer Context Competition Collaboration Market Segmentation Target Market Selection Product & Service Positioning Product/Service Place Promotion Price Marketing Mix – The 4 P’s Customer Acquisition Customer Retention Profit or Other Result

Marketing Planning Input Objectives Operations Control Monitoring Programmes Monitoring Marketing Objectives Marketing Strategies Assumptions SWOT Analysis Marketing Audit Input Objectives Operations Control

Marketing Audit External Internal

Product/Service Leadership Good Strategies More efficient, less cost, quicker Strong relationships, thorough knowledge, solution-based Operational Excellence Customer Intimacy Product/Service Leadership State-of-the-art, creative, risk taking