How to Work with the Media DEVOTE A SMALL AMOUNT OF TIME AND MAKE A REAL DIFFERENCE! Presented by: Rob Golub; Editor of the Journal Times.

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Presentation transcript:

How to Work with the Media DEVOTE A SMALL AMOUNT OF TIME AND MAKE A REAL DIFFERENCE! Presented by: Rob Golub; Editor of the Journal Times

Who Am I? NAMI Wisconsin Board Member Why NAMI? Editor of The Journal Times – Racine, WI History in media? Contact: or

What We Will Cover:  How story choices are made  How to influence the media

First…I didn’t know the media developed a stigma – a disconnect

We want what we do to make a difference We care about people We are not in it for the money BUT…we are also confined by our duty to publish the news!

Our Temperament

But you can still see results in your work with us!

Send a press release, then call and ask if they got it and could consider it Send multiple press releases to multiple people, because we’re busy Be immediate clear that it’s local and clear on the w’s: who, what, when, where, why, how

SCENARIO A: A REPORTER SEEMS SHORT OR UNRESPONSIVE?

SCENARIO B: A BRIEF REPORT IS GIVEN ON TV THAT MISSES THE ENTIRE POINT OF THE INTERVIEW YOU GAVE

SCENARIO C: A REPORTER USES THE TERM “DEPRESSED PERSON” INSTEAD OF “PERSON WHO HAS DEPRESSION”

How Story Choices are Made  2 types of stories: News  What happened; covers an event Enterprise  Pursuing an idea not necessarily relating to a recent event  Stories found by checking social media and Google; sparked interest from other stories, etc.  This is just wondering about something and then finding the answer!  Sources for these stories come from acquaintances, social media, website searches, remembering names from prior press releases or noted subject matter experts

How to Influence Story Choices?  Be available  Stay on the message – be honest and open!

What’s the NAMI Message?

Connect with Reporters Given that reporters turn to prior sources, the internet, and old press releases for ideas and sourcing, and given that these are some of our goals, how can we reach our goals utilizing the media?

Develop a Social Media Presence

Have a Website Where Issues are Discussed

…in line with your mission…send press releases!

Know How to Write a Press Release

Remember, the squeaky wheel gets the grease!

Follow up with reporters with ideas for follow ups on their stories regarding mental illness.

Keep a running list of media contacts!

Offer enterprise story ideas!

Offer yourself as a resource after major events!

Remember…

Thank you for your participation! Rob Golub