Kotler / Armstrong 11e, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics. macroenvironment microenvironment business environment marketing environment

Kotler / Armstrong 11e, Chapter 3 A company’s _____ consists of its suppliers, marketing intermediaries, customers, competitors and publics. macroenvironment microenvironment business environment marketing environment

Kotler / Armstrong 11e, Chapter 3 _____ include resellers, marketing service agencies and financial firms that help a company to promote and sell its offerings to its final customers. Advertising agencies Suppliers Intelligence firms Marketing intermediaries

Kotler / Armstrong 11e, Chapter 3 _____ include resellers, marketing service agencies and financial firms that help a company to promote and sell its offerings to its final customers. Advertising agencies Suppliers Intelligence firms Marketing intermediaries

Kotler / Armstrong 11e, Chapter 3 Marketers today are only concerned with their consumer markets. True False

Kotler / Armstrong 11e, Chapter 3 Marketers today are only concerned with their consumer markets. True False (marketers today may have five types of customer markets. These are the consumer market, the business market, the reseller market, the government market and the international market.

Kotler / Armstrong 11e, Chapter 3 A company’s _____ public includes its workers, managers, volunteers and board of directors. employee citizen-action internal human resource

Kotler / Armstrong 11e, Chapter 3 A company’s _____ public includes its workers, managers, volunteers and board of directors. employee citizen-action internal human resource

Kotler / Armstrong 11e, Chapter 3 The single most important demographic trend in the U.S. is the changing age structure of the population. True False

Kotler / Armstrong 11e, Chapter 3 The single most important demographic trend in the U.S. is the changing age structure of the population. True False

Kotler / Armstrong 11e, Chapter 3 Of the seven generations present in the U.S. today, _____ is(are) the largest and most influential. the Baby Boomers Generation X Generation Y the Millenials

Kotler / Armstrong 11e, Chapter 3 Of the seven generations present in the U.S. today, _____ is(are) the largest and most influential. the Baby Boomers Generation X Generation Y the Millenials

Kotler / Armstrong 11e, Chapter 3 In the United States today, married couples with children make up _____ of the nation’s 105 million households. 50% 65% 25% 34%

Kotler / Armstrong 11e, Chapter 3 In the United States today, married couples with children make up _____ of the nation’s 105 million households. 50% 65% 25% 34%

Kotler / Armstrong 11e, Chapter 3 The disabled market is relatively small in the United States and is not being actively pursued by marketers. True False

Kotler / Armstrong 11e, Chapter 3 The disabled market is relatively small in the United States and is not being actively pursued by marketers. True False (Marketers are actively pursuing this market, which is larger than the Hispanic and African-American markets)

Kotler / Armstrong 11e, Chapter 3 The “shop until you drop” mentality of the 1990’s has been replaced with a more _____ approach. save all you can value is key don’t shop at all splurge regularly

Kotler / Armstrong 11e, Chapter 3 The “shop until you drop” mentality of the 1990’s has been replaced with a more _____ approach. save all you can value is key don’t shop at all splurge regularly

Kotler / Armstrong 11e, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____. shortages of raw materials; increased legislation; increased consumerism the green movement; shortages of raw materials; increased pollution increased pollution; increased government intervention; shortages of raw materials increased consumerism; increased population; increased ethical expectations

Kotler / Armstrong 11e, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____. shortages of raw materials; increased legislation; increased consumerism the green movement; shortages of raw materials; increased pollution increased pollution; increased government intervention; shortages of raw materials increased consumerism; increased population; increased ethical expectations

Kotler / Armstrong 11e, Chapter 3 The most dramatic force shaping business today is the _____ environment. natural technological economic political

Kotler / Armstrong 11e, Chapter 3 The most dramatic force shaping business today is the _____ environment. natural technological economic political

Kotler / Armstrong 11e, Chapter 3 Which country leads the world in research and development spending? United States Japan China Germany

Kotler / Armstrong 11e, Chapter 3 Which country leads the world in research and development spending? United States Japan China Germany

Kotler / Armstrong 11e, Chapter 3 Legislation affecting business has _____ over the years. increased steadily decreased slightly remained steady grown immensely

Kotler / Armstrong 11e, Chapter 3 Legislation affecting business has _____ over the years. increased steadily decreased slightly remained steady grown immensely

Kotler / Armstrong 11e, Chapter 3 This legislation prohibits Web sites or online services from collecting personal information from children without parental consent. Wheeler-Lea Act Child Protection Act Children’s Internet Protection Act Children’s Online Privacy Protection Act

Kotler / Armstrong 11e, Chapter 3 This legislation prohibits Web sites or online services from collecting personal information from children without parental consent. Wheeler-Lea Act Child Protection Act Children’s Internet Protection Act Children’s Online Privacy Protection Act

Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the reasons business legislation is enacted? To protect companies from each other To protect companies from consumers To protect consumers from unfair business practices To protect the interests of society

Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the reasons business legislation is enacted? To protect companies from each other To protect companies from consumers To protect consumers from unfair business practices To protect the interests of society

Kotler / Armstrong 11e, Chapter 3 A person’s core values and beliefs are often erratic. True False

Kotler / Armstrong 11e, Chapter 3 A person’s core values and beliefs are often erratic. True False (People’s core beliefs and values have a high degree of persistence.)

Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the ways a society’s values are expressed? people’s view of history people’s view of society people’s view of the universe people’s view of others

Kotler / Armstrong 11e, Chapter 3 Which of the following is not one of the ways a society’s values are expressed? people’s view of history people’s view of society people’s view of the universe people’s view of others

Kotler / Armstrong 11e, Chapter 3 Recently, observers have noted a shift from a “me society” to a “we society.” True False

Kotler / Armstrong 11e, Chapter 3 Recently, observers have noted a shift from a “me society” to a “we society.” True False

Kotler / Armstrong 11e, Chapter 3 A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products, is acting out her view of _____. society organizations others nature

Kotler / Armstrong 11e, Chapter 3 A woman who drives a hybrid car, consistently recycles, and buys “earth-friendly” products, is acting out her view of _____. society organizations others nature

Kotler / Armstrong 11e, Chapter 3 A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. proactive reactive ingenuous peaceful

Kotler / Armstrong 11e, Chapter 3 A company has several options with regard to its marketing environment. A strong company takes a(n) _____ approach. proactive reactive ingenuous peaceful

Kotler / Armstrong 11e, Chapter 3 A company’s macroenvironment consists of all of the following except _____. demographic forces economic forces competitive forces none of the above

Kotler / Armstrong 11e, Chapter 3 A company’s macroenvironment consists of all of the following except _____. demographic forces economic forces competitive forces none of the above