The Nutritional Value of Flavored Milk Learn about: The essential nutrients children’s diets are lacking The nutrients that milk provides How flavored milk can assist with increasing these nutrients in the diet

 America is facing an obesity epidemic  Approximately 2/3 of adults and 1/3 of children and adolescents are overweight or obese  Yet, most Americans are also undernourished  On average, only 14% of adults and 9.5% of adolescents consume at least 2 fruits and 3 vegetables each day  Nearly 90% of adolescents do not meet recommendations from the dairy group Do you know the facts?

What Americans actually eat VERSUS MyPyramid Recommendations What Americans actually eat VERSUS MyPyramid Recommendations What Americans actually eat VERSUS MyPyramid Recommendations

Calcium Potassium Fiber Magnesium Vitamin A Vitamin C Vitamin E Calcium Potassium Fiber Magnesium Vitamin E Adults Children Adults Children Nutrients of Concern Dairy foods provide 4 of the 7 nutrients of concern for adults and 3 of the 5 for children.

Childhood overweight has increased steadily and research shows fractures are reported more often by overweight than non- overweight children. These factors increase the risk of repeat injury, which can impede growth and bone mass accrual. -Journal of the American Medical Association, 2003 Boys are 32% and girls 56% more likely to experience bone fracture than children were 30 years ago.

Why should milk, yogurt, and cheese be a part of a diet?

Milk, yogurt, and cheese are nutrient-rich Calcium (Ca) Protein Riboflavin (B 2 ) Vitamin B 12 Phosphorous (P) Potassium (K) Niacin Vitamin A Vitamin D 1 cup = 35% of calcium recommended for 4-8 year olds, 23% for those 8-18

Calcium and other nutrients available in dairy… are critical for much more than bones Dairy foods, when part of a balanced diet, may help reduce chronic disease risk of: Hypertension Osteoporosis and osteopenia Obesity Colon cancer Kidney stones

Calcium Gap On average, Americans are getting only half the recommended three daily servings of dairy. Who’s not meeting current calcium recommendations? – 30 percent 4-8 year olds – 9 out of 10 teenage girls – 7 out of 10 teenage boys – 9 out of 10 women – 6 out of 10 men The American Academy of Pediatrics recommends 4 servings for adolescents

Milk Milk provides nutrients essential for growth, development and good health. Milk contains a unique nutrient package - calcium, potassium, phosphorus, protein, vitamins A, D, and B12, riboflavin and niacin (niacin equivalents).

Flavored Milk is stealth health Flavored milk contains the same nine essential nutrients as white milk. Flavored milk drinkers have lower intakes of soft drinks compared to those who do not drink flavored milk. - JADA 2002

The Myths of Flavored Milk “Flavored milk has too much added sugar.” Flavored milk drinkers do not consume more added sugar than non-milk drinkers. “Kids who drink flavored milk will gain weight.” Flavored milk drinkers are not heavier than non-milk drinkers and do not have higher BMIs.

Flavored milk Low-fat chocolate milk is the most popular choice in schools and kids drink less milk (and get fewer nutrients) if it’s removed. - JADA percent of the milk chosen at school is flavored; most of which is low-fat or fat- free. - ENVIRON 2008

One study in 2010 involved 58 elementary schools across the U.S., including some schools in Jefferson County Found that milk consumption dropped 35% Fewer students took milk and more milk was being thrown out Milk consumption did not recover over a year’s time Another study published in 2009 found the following results after removing flavored milk: – 62-63% drop in grades K-5 – 50% drop in grades 6-8 – 37% drop in grades 9-12 An elementary school in West Virginia found when flavored milk was removed more students drank water or brought soda from home Studies Removing Flavored Milk

When flavored milk leaves, essential nutrients leave with it.

Nutrition is important... but taste rules 2005 USDA school nutrition data: – 66% of milk chosen by children is flavored – 90% of milk offered is low-fat or fat-free – Beverage of choice is low-fat chocolate milk Kids are more likely to drink milk if they like the taste

About 60 more calories per 8-ounce serving Flavored milk contains both natural and added sugars, nearly half of the sugar is naturally present About 3-4 teaspoons of added sugars 8-ounces of chocolate milk contains about 2-7 mg of caffeine – the same amount in decaffeinated coffee Flavored milk contributes only 2% of total added sugar in children’s diets Flavored milk vs. white milk

Robinson Dairy Products Calories: 150 Fat: 2.5 grams Sugar: 23 grams Calories: 100 Fat: 2.5 grams Sugar: 12 grams

Several government and national medical organizations support flavored milk.

Our goal is to feed children foods that support growth and development and fuel them so they are ready to learn. We strive to offer nutrient-rich foods. In order to encourage children to meet their daily nutrient needs and attempt to improve the undernourishment of children in America, Adams 12 will continue to offer flavored milk in its lunch programs and BASE programs.