Live Search and Premium Content March 11, 2007 Mike Buschman, Product Manager, Live Search Academic Live Search Selection Team

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Presentation Title Goes HereConfidential (Restricted) - Use pursuant to Company instructions Target customers for Windows Live services Internet optimizers 25% of Internet users who contribute the largest share of Search/Portal revenues Account for more that 60% of Display ad and Search revenues Highly loyal Internet use is deeply intertwined with lifestyle Engage in a steadily increasing number of monetizable Internet-based activities Generate 9x the revenues of non-loyal users Our research shows that Internet optimizers are “book savvy” 75% of the Internet optimizers we surveyed had used a book search service in the past month (average 1.8 times a week) 46% had sampled books with an intent to purchase

Presentation Title Goes HereConfidential (Restricted) - Use pursuant to Company instructions Product Strategy The mission of Live Search – deliver the most relevant Internet Search for our customers. But in many cases this goal is not being met… Approximately 50% of all queries are not answered to the satisfaction of users Some categories of exploratory queries take an average of 11 minutes to answer Why? The crawlable web only scratches the surface of the world’s information It is estimated that only 10% of the world’s information is searchable More than 50% of all search queries are only asked once a day (the long tail) What portion of the other 90% of the world’s information helps us meet our goal?

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Presentation Title Goes HereConfidential (Restricted) - Use pursuant to Company instructions Two sources of content The Windows Live Book Search Library Program Focused on scanning and indexing out-of-copyright content only at leading libraries around the world Scanning operations at University of California libraries, The University of Toronto Library, Cornell University Library, New York Public Library, and The British Library The Windows Live Book Search Publisher Program Enables rights holders (usually a publisher or author) to submit in-copyright titles for inclusion in our index

Presentation Title Goes HereConfidential (Restricted) - Use pursuant to Company instructions Preview Rights Preview Rights define the manner in which your content is presented to the user and the amount of content that’s presented to the user Three flexible, publisher-configurable Preview Rights options: Percent Viewable Pages Forward and Pages Back Contextual Snippet Territorial rights setting Assignable on a per-book basis Can be changed at any time through the Publisher Program site

Presentation Title Goes HereConfidential (Restricted) - Use pursuant to Company instructions Promotion A variety of publisher branding, promotional, and commerce opportunities Display of your logo on your book excerpt pages and link to your web site Link to your commerce-enabled Web site for purchase of displayed title Your “Buy this book” link is always the first purchase option Link to secondary promotional web site for displayed title Integration with existing online retailers For the sale of print books For the sale of downloadable eBooks in current formats “…last year, for example, Springer experienced increased sales of our backlist, after we started making our titles available through Google.” Springer titles have been viewed as many as one million times in a one- month period through the Google program – Springer press release 3/1/07

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Presentation Title Goes HereConfidential (Restricted) - Use pursuant to Company instructions Live Search Academic Launched in April 2006 Designed to help students, researchers and university faculty conduct research across a spectrum of academic journals A cooperative effort between Live Search Academic, industry associations such as CrossRef and HighWire, and leading academic/scholarly publishers Currently focused on the Computer Science, Electrical Engineering, Physics and Bio-Medical Over 23M articles from over 30,000 journals

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Presentation Title Goes HereConfidential (Restricted) - Use pursuant to Company instructions “In the STM community, the social networking phenomenon is termed ‘open science’ and has enabled researchers and scholars to provide comment and reviews online in real time, allowing for far more collaboration than ever before. This openness is a positive advancement for science – we simply need to develop the processes and platforms that enable us to harness this effectively....” -Karen Hunter, Scott Virkler, and Rafael Sidi, Disruptive technologies: taking STM publishing into the next era, Serials, March 2007Disruptive technologies: taking STM publishing into the next era Jan Velterop, Director of Open Access for Springer- “while the open access model rankles somehow for some publishers, in the long run the subscription model in an online world is difficult to maintain. Online distribution is very different from print –and tends to openness by virtue of the medium, by which I mean that control over any informal distribution mechanisms is very hard to enforce.” “…publishing research is part and parcel of research itself, and therefore the cost of publishing is logically part of the cost of research. Making the reader pay for it all is a bit of an anomaly.”

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