Collection points for Survey 18 libraries, a community centre and two playgroups across metropolitan Adelaide Areas show counts Collection points Count Parks Library St Peters Library Findon Library Semaphore Library Port Adelaide Library Campbelltown Library Hindmarsh Library Athelstone Library Norwood Library Tea Tree Gully Library Enfield Library Playford Library Greenacres Library Mawson Lakes Library Mitcham Area Munno Para Library Ingle Farm Libraray Goodwood Area

Survey demographics The majority (81%) of respondent parents were mothers Over two-thirds had post school qualifications: university degrees (46%), TAFE or trade (25%) qualifications Around three-quarters (33% + 45%) had either one or two children Over half ( 43% + 23%) of the children were aged between birth and six years.

Survey Data: Sources of information Most popular human resources: friends (87%) family members (85%) health professionals (57%) teachers (55%).

Survey Data Sources of information: print pamphlets (64%)

Survey Data Sources of information: print parenting magazines (61%) “Our philosophy is simple: Inform, Involve and Reassure. Helping our readers to face the challenges of the most life-changing event that fate can bestow upon us, Mother & Baby is a friend, a comfort, an encyclopaedia and a stage-by-stage guide for the months ahead ….Mother & Baby reaches women at exactly the time when they need it.”

Survey Data Sources of information: print parenting advice books (60%)

Survey Data: Sources of information: media and internet TV programs (62%) Google searches (56%) specific web addresses (45%) video or DVD (30%)

Survey Data: Sources of information: internet

Survey Data: Sources of information: parent education Almost half (22% + 25%) had attended a parenting workshop or course run by either a school or another organisation

Survey data: Places for finding information 1. library (85%) 2. school or preschool (60%) 3. health clinic (47%) 4. friend’s house (42%) 5. community centre (38%) 6. newsagent/book shop (33%) 7. workplace (30%)

Parents’ education levels and use of human resources A larger proportion of parents with university qualifications reported consulting with a health professional. While the greater proportion of those with TAFE qualifications reported consulting a community worker. Health Professional

Parents’ education levels and places for sourcing information Parents with university qualifications were more likely to obtain information at their workplace. While a larger proportion of those with TAFE or trade qualifications reported they were more likely to obtain information at a friend’s house.

Parents’ education levels and circulation of information A larger proportion of parents with university qualifications were given advice from the personal experience of others. Whereas a larger proportion of parents with TAFE qualifications received recommendations to buy educational toys or other resources