Making Personal Travel Planning Work Jon Parker Director, Integrated Transport Planning Ltd. Photo courtesy, Smarter Travel Sutton

Acknowledgments  Steering Group:  Department for Transport  Steer Davies Gleave  Transport for London  Sustrans / Socialdata  Worcestershire County Council  Research team:  Integrated Transport Planning Ltd.  Richard Armitage Transport Consultancy  Cleary Stevens Consulting  University of the West of England, Bristol  Expert Panel  Case study representatives  Other practitioners Photo courtesy Smarter Travel Sutton

Research Background  Commenced January 07  Predominantly qualitative assessment  Residential / household schemes  2 stage process:  Literature review  Case study and practitioner interviews  Final deliverables:  Research Report  Summary Report  Case Study Summaries  Best Practice Guide (December 2008) Photo courtesy J Bewley/Sustrans

Personal Travel Planning (PTP)  a targeted marketing technique providing sustainable travel behaviour advice based upon personal trip patterns that seeks to induce voluntary travel behaviour changes  Part of the Department for Transport’s (DFT) ‘smarter choices’ toolkit Photo courtesy J Bewley/Sustrans

Personal Travel Planning  Raises awareness of travel decisions at an individual level  Provision of advice, information, motivation and incentives  Informed by social and behavioural theories Photo courtesy Smarter Travel Sutton

Personal travel planning Knowledge Attitude Intention Goals Behaviour Contextual / situational factors Communication and the media Social dilemmas Group cultures / shared norms Trust in others and in government Collective objectiveCollective subjective Knowledge / awareness of consequences Habit Personal capabilities Actual resource constraints Values / Moral norms Perceived behavioural control Self efficacy Denial Affective attitudes Identity and status Individual objectiveIndividual subjective Source: Jillian Anable

The typical process …..

Schemes to date

Success factors  4 % point  (mode share) in car driver trips 11662No. Projects

Success factors  Geographic and population context  Plentiful and diverse local facilities  Good community networks  High levels of accessibility  Excess capacity on PT  Stable (non transient) population  Local recognition of congestion related problems  Recent investment in the local sustainable transport network  The project process ….. photo courtesy of J Bewley/Sustrans

The process …..  Assemble project team ….. Photo courtesy, Smarter Travel Sutton

The process …..  Identify target areas …..

The process …..  Establish the branding and key messages …..

The process …..  Assemble project resources ….. Information Incentives & Rewards

The process …..  Pre-contact publicity ….. Photo courtesy of Brighton and Hove City Council

The process …..  Initial contact ….. Photo courtesy, Smarter Travel Sutton Photo courtesy J Bewley/Sustrans

The process …..  Segmentation ….. Sustrans & Socialdata TravelSmart / Indimark Process

The process …..  Information request …..

The process …..  Compile materials ready for distribution ….. Photo courtesy, Smarter Travel Sutton

The process …..  Deliver requested materials to households ….. Photo courtesy J Bewley/Sustrans

The process …..  Follow up home visits where required ….. photo courtesy of J Bewley/Sustrans

The process …..  Evaluation and reporting …..

Barriers  Attitudinal  Localised  Organisational  Assessment Photo courtesy, Smarter Travel Sutton

Funding  Central Government and EU grant  Local Transport Plan and capital programme  Limited developer contributions  Partner contributions ‘in kind’  Revenue or capital? photo courtesy of J Bewley/Sustrans

The evaluation process  Complex and challenging issue  Typically before / after travel diaries  Participants and non participants  Control group to adjust findings  Use of corroborative data  Some key issues:  Sample sizes / statistical significance  Response rates  Corroborative data  Independence of evaluator  Control groups  Use of GPS / odometers? Photo courtesy Jonathan Bewley © Sustrans/Socialdata 2006

To conclude: The future of PTP  Study outcomes > stimulate further interest in PTP  Small number of independent in-depth evaluations, and, if positive, then future ‘light touch’  Adaptive learning, for example:  Capturing the life change moments  Requirements for residential developments  Scope for more innovation  Locking in the benefits Photo courtesy, Smarter Travel Sutton

Thank-you & contact details  Jon Parker  Director  Integrated Transport Planning  32a Stoney Street  The Lace Market  Nottingham  NG1 1LL  England  Tel 