Accelerate Michigan Innovation Competition November 16-17, 2011 Jill Goryca

 Problem: Spilling soup while spoon is in transit to mouth  Caused by shakiness from diseases such as Parkinson’s disease and multiple sclerosis.  Opportunity: ◦ Stroke survivors: 4.7 million in US ◦ Nursing home residents: 1.5 million in US ◦ Parkinson’s disease: 500,000 in US ◦ Multiple Sclerosis (MS): 300,000 in US

 Separation Of Un solid Portion  Separates liquid from solid while spoon is in transit to mouth  Allows the user to eat independently without making a mess.  Novel technology with a strong intellectual property plan

 MS and Parkinson’s patients: 60,000/year  Stroke survivors: over 500,000/year  Elderly persons (65+): 40 million  Nursing homes and assisted living centers (16,100 in US)  FDA approval for Medicare/Medicaid reimbursement  TV ads and retail sales in stores  Disposable plastic samples ($1 ea.) in addition to stainless steel spoons ($25 ea.)

 Nursing Homes sales: 800,000 units is $20 million market opportunity.  MS and Parkinson’s patients: 80,000 units for $2 million market opportunity.  Disposable plastic spoons: 50 million units for a $50 million market opportunity.  Size of market will increase by 20 million in the next 5 years as baby boomer population reaches retirement age.

 Windsford Feeder: Hands-free operation, but expensive and bulky solution  Souper Spoon: Low cost, but spillage likely Low CostSmall SizeAnti-spillIndependence S.O.U.P. Spoon Windsford Feeder Souper Spoon

 Possible manufacturing alliances: ◦ Welch Allyn Medical Supplies ◦ Sur-Flo Plastics & Engineering, Inc. ◦ Linear Mold & Engineering  Possible sales alliances: ◦ Binson's Home Health Care Supplies ◦ Advanced Medical Supply of Michigan

 Year 1: $80,000 ◦ Business start-up expenses, IP protection, part-time sales & marketing representative, initial production and testing, Gen 2 design and prototyping, packaging  Year 2: $150,000 ◦ Manufacturing contract, marketing and sales, low rate production, warehousing, packaging, shipping and handling  Year 3: positive cash flow ◦ Two full-time employees, marketing and sales, increase production, warehousing, packaging, shipping and handling Unit Sales Projections for First 3 Years Year 1zero units Year 210,000 units Year 350,000 units

 Design Team: ◦ Jill Goryca, BSME: President & CEO ◦ Parker Farlow, BSME: Manufacturing ◦ Mike Rogers, BSME: Sales ◦ Mahdi Shoaeshargh, BSME: Financial  Advisors: ◦ Delbert McCoy, Author of “Still on Fire” ◦ Dr. Molly McClelland, MSN, CMSRN, RN: Medical Advisor ◦ Dr. Darrell Kleinke, PE: Technical Advisor

 Superior product  Inexpensive to manufacture  Growing population of potential customers  Great opportunity  NHLB’s advantages over other teams:  Passion  Enthusiasm  Desire to help people in need

 Receive funds from sponsor(s) for patent and manufacture of product.  Build partnerships with start-up experts and manufacturing companies. ◦ Marketing ◦ Sales ◦ Intellectual Property