Is your “Find a Doctor” everything it can be?

Ranked #1 in most pediatric specialties in Illinois

Voted one of the best places to work

FIND A DOCTOR

Research Usability studies & interviewsPerformance analysis

First impressions …are everything

Simple works (But it’s hard to do)

Forms

Can’t select more than one Locations are confusing Too many fields Cramped Rarely used Small type

Too many choices Find a doctor PatientsLocationsPhysicians

Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z Looks good, but not very satisfying

Too many steps Task: Find an allergy doctor close to me

Step 1 Search by name or specialty? Can’t search by location

Step 2 Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z

Step 3 Find specialty Abdominal Aortic Aneurysm Abdominal Aortic Aneurysm Surgery Abdominal Imaging Abdominal Organ Transplant, Pediatric Abdominal Organ Transplantation Abdominal Plastic Surgery Abdominoplasty/Tummy Tuck Abnormal Pap Smears Achalasia Acid Reflux Acne Acne Scarring Acoustic Neuromas Acupuncture Acute Pain Management Addiction Psychiatry Addictive Disorders Adenoids Adolescent Dermatology Adolescent Gynecology Adolescent Medicine Adolescent Psychiatry Adolescent Psychology Adolescent Psychotherapy Adrenal and Pituitary Disease Adrenal Disorders Adrenal Laparoscopic Surgery Adult ADHD Adult Allergy and Immunology Adult Cardiac Surgery Adult Cardiology Adult Congenital Heart Disease Adult Medicine Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence Anaplastic Astrocytoma Anatomic Pathology Anatomic-Clinical Pathology Andrology Anemia (Iron Deficiency) Anesthesia - Ortho Anesthesia - Regional Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Arnold Chiari Malformation Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis-Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy-Knee Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) Attention Deficit Hyperactivity Disorder (ADHD) Autism

Step 4 Know the difference Abdominal Aortic Aneurysm Abdominal Aortic Aneurysm Surgery Abdominal Imaging Abdominal Organ Transplant, Pediatric Abdominal Organ Transplantation Abdominal Plastic Surgery Abdominoplasty/Tummy Tuck Abnormal Pap Smears Achalasia Acid Reflux Acne Acne Scarring Acoustic Neuromas Acupuncture Acute Pain Management Addiction Psychiatry Addictive Disorders Adenoids Adolescent Dermatology Adolescent Gynecology Adolescent Medicine Adolescent Psychiatry Adolescent Psychology Adolescent Psychotherapy Adrenal and Pituitary Disease Adrenal Disorders Adrenal Laparoscopic Surgery Adult ADHD Adult Allergy and Immunology Adult Cardiac Surgery Adult Cardiology Adult Congenital Heart Disease Adult Medicine Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence Anaplastic Astrocytoma Anatomic Pathology Anatomic-Clinical Pathology Andrology Anemia (Iron Deficiency) Anesthesia - Ortho Anesthesia - Regional Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Arnold Chiari Malformation Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis-Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy-Knee Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) Attention Deficit Hyperactivity Disorder (ADHD) Autism

Step 5 Click Search Keyboard didn’t work

Results

Too hard to read

Too much to read “How far do I need to drive?” “Are they friendly?” “What are their specialties?”

Bio

“It’s nice you can see a picture…” Too hard to read

RESEARCH Four years of search logs + usability tests = very useful data

Snapshot of top searches

94% Searched for last names as a keyword (Lots of misspellings too)

98% Searched for a name, specialty, or location

Parents thought all fields were required More fields = more requirements

REDESIGN How we fixed it

Fewer fields Humanized language Advanced search Feedback

Smart search: based on the position of the term in the last name, first name, specialty, etc. Direct links to profile Keyboard-friendly

Doctor count

Photos Maps Sorting options Location markers Highlighted terms Feedback

Photo Map Location markers Specialties with definitions Print & friendly

THE NUMBERS

46% Used suggestions (Misspellings virtually eliminated)

44% Skipped straight to doctor’s bio (2,700+)

In the end… Huge improvement Great learning experience There’s always room for improvement

Tina Tsinonis Nick Rougeux Thanks!