1 Presentation to the Coach Tourism Council 9 June 2014 Presentation to the Coach Tourism Council 9 June

Magna Carta - Background  The original Great Charter was agreed by King John, 15 th June 1215, when he acceded to barons’ and bishops’ demands to limit his powers, first sealed on 19 June 1215 and distributed throughout the land.  The 1215 version of Magna Carta was revised several times in the 13 th Century, reissued in 1216 after the death of King John, revised in 1217 and  The 1297 version was brought into English law, virtually unchanged from the 1225 version.  There are 4 known surviving copies of the 1215 Magna Carta - at Lincoln (1) and Salisbury (1) Cathedrals and in London at the British Library (2).  There are 13 known surviving later XIII C. copies – Durham (1216) (1225), Hereford (1217), Oxford (1217x3) (1225), London (1225x2) (1297x2), Canberra, Australia (1297), Washington, DC, USA (1297).  And another 6 (or 7?) of the 1300 Magna Cartas in the City of London, Durham Cathedral, Faversham Town Council, Oxford (2), and Westminster Abbey (and Society of Antiquaries in London as well). Making 24 in all we know of.

3 ‘England’s greatest export’: The foundation stone of the liberties enjoyed by hundreds of millions of people across the world ‘The English Church shall be free’: It proclaimed certain religious liberties: ‘ ‘Due process’: It enshrined the rule of law in English society ‘No taxation without representation’: iI linked taxation to democratic government, the theme of the American revolution It has influenced constitutional thinking worldwide in over 100 countries; as well as the UN Declaration of Human Rights Why the interest in Magna Carta? ‘No one is above the law’: It limited the power of authoritarian rule ‘Justice delayed is justice denied’: It paved the way for trial by jury Some of the most beautiful towns, cities and Cathedrals in England are part of the Magna Carta story…

Q) “I am going to read out a list of some historical documents. Which, if any, of these have you heard of before this interview?” 85% of adults and 60% of young people have heard of the Magna Carta 90% 89% 87% 85% 70% 39% 13% 5% 2% US Declaration of Independence UN Declaration of Human Rights Domesday Book Magna Carta King James Bible Lindisfarne gospels Codex Sinaiticus Textus Roffensis None of these 87% 82% 73% 60% 57% Total 18-24s % Base: 1,005 GB adults, October 2012 Source: Ipsos MORI / Magna Carta 800 th

Magna Carta Map

1.London and Runnymede 2.Salisbury and West Country 3.The Cathedral Cities of the North 4.Kent and East Sussex 5.East of England 6.The Midlands We have developed some example Trails

370 DAYS TO G0!

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Research: A Simple Business Really Ask the right sample The right questions Add up the figures correctly Use it wisely - Advocacy - Management

What does research measure? Measures perceptions, not facts Two kinds of findings we bring to our clients: reality, and misperception Five things we find: behaviour, knowledge, and… three levels of ‘views’:  Opinions  Attitudes  Values

Research Can: Obtain information Set the context Clarify confusion Distill wisdom Focus debate Provide insight Curb claims Cinch argument

Research Does Not: Dictate policy or sacrifice your organisation’s core values/ beliefs/objectives Manage the organisation Necessarily lead to action Confuse the issues

Research Does... Guide decision makers Enable decision makers to act on knowledge rather than misconception Focus attention on relevant issues Keeps management from acting on impulse Clarify the issues Checks on progress Guides semantics