Advertising Project Overview, Time-frame, and Rubric

Advertising Group Project (100 pts.) Advertising plays a very large part in determining what products we buy and consume. There are numerous methods of advertising that companies use on a daily basis to try to convince consumers to buy their products. Advertising can be found on the radio, television, and in print.

Types of Advertising InformativeCompetitive Informative advertising provides useful information about a product some companies use false advertising to lure you in (bait and switch); illegal Competitive advertising is when companies try to take customers away from other companies or keep customers they already have

How do advertisers sell products? Emotional Transfer Sex Fear Symbols Humor Hype Fitting In Cute Vague Promises Testimonials Famous People It’s Easy Macho Feminine Repetition Big Lies Ordinary People

Project Directions First… Requirements: 1. In groups no larger than 4 people, create a unique product that you would like to sell. (You may also work alone.) 2. Groups will then create a radio, television, or print advertisement. 1. Each product must have an original logo design. 2. Each product must have a jingle or slogan. 3. Each product must have an original advertisement created by your group. These can be a television commercial, print advertisement, or radio spot. 4. Each project must have a written reflection answering the questions on the following page.

Written Reflection (Guiding Questions) What type of advertisement is it (informative, competitive, etc.)? Who is your target audience? Where would you advertise your product and why? Where would you sell your product? How did you come up with the design? What advertising techniques did you use? What did you learn from doing this project?

Project Time Frame & Guidelines Time FrameDaily Overview We will start the project on Wednesday, 5/21/14. I will give you 4 class periods to finish the project. This will count as a test grade. Have fun with it, but take it seriously! Day 1- Decide on product & begin logo design Day 2- Finish logo design & start work on a slogan/ jingle. Days 3 & 4- Work on the advertisement & written reflection.

Hints & Expectations Hints…Expectations: Break the responsibilities up amongst group members. This is a test score, so put forth your best effort. Be as creative as possible. Have fun with this! Each member of the group contributes. Advertisements are creative & fun. All components of the project are completed. Time is not wasted.

Total: ____/100 pts. Process (Daily Participation) Needs Work Meets Standards Exceeds Standards 1. Demonstrated a clear vision of final product 1, 2, 34, 5, 67, 8, 9, Properly organized to complete project 1, 2, 34, 5, 67, 8, 9, Managed time wisely 1, 2, 34, 5, 67, 8, 9, Acquired needed knowledge base 1, 2, 34, 5, 67, 8, 9, Productively contributed to the group’s work 1, 2, 34, 5, 67, 8, 9, 10 Project 1. Format of advertisement (logo/slogan) 1, 2, 34, 5, 67, 8, 9, Advertising techniques used 1, 2, 34, 5, 67, 8, 9, Organization, structure, neatness 1, 2, 34, 5, 67, 8, 9, Creative and appealing layout 1, 2, 34, 5, 67, 8, 9, Reflection paragraph/knowledge of advertising 1, 2, 34, 5, 67, 8, 9, 10

Target Skills (Common Core RH.7) Integrate and evaluate multiple sources of information presented in diverse formats and media in order to address a question or solve a problem.