i Some General Advice 7 Most tools in HubSpot allow you to sort by date. Be sure to change the date based on your desired time frame.

7 You can also categorize your content by campaigns. You will be able to sort your content by campaigns.

7 Be sure to have a good screen grab tool so that your can easily and quickly grab screen shots. For example… 2 Awesome Screen Shot: 2 Aviary: PS: Use a browser like Firefox or Chrome and you can add these screen shot services as a extension.

TRAFFIC GENERATION METRICS. ARE YOU GETTING THEM FOUND ONLINE?

5 Organic Traffic INSERT SCREENSHOT

Instructions 6 Go to Reports -> Sources Sort by the time frame and time frames you wish to report on. You can show various time frames based on the client’s goals. Show the most current month and a 6 month / 12 month view. Sort by Visits – we are presenting on SEO

7 Instructions Take Screen Shot of the Graph Make sure to prepare to speak to Marketing Actions function

8 s Keyword Summary INSERT SCREENSHOT

9 f Blog Analytics INSERT SCREENSHOT

10 Instructions Go to Reports – Page Performance Change All Pages to HubSpot Blog Posts

11 Sort by Views to check to draw attention to your client’s best performing blog posts

12 B Social Media INSERT SCREENSHOT

Go to Contacts – Social Media On the right hand side go to reach to get a quick glance into Social Media Reach growth

Go to Reports – Sources. Filter to Social Media Look at which Social Media Platform is driving the most Contacts / Customers Dig into individual Social Media accounts to see how individual campaigns preformed

Which platform converted leads the best? Customers? How much time are we spending on each platform / does time spent equal to higher conversion rates?

I clicked inside of LinkedIn and can now see the various campaigns I ran on LinkedIn.

LEAD GENERATION METRICS. ARE YOU CONVERTING THEIR VISITORS INTO LEADS?

N Landing Page Summary (Classic)

N Landing Page Summary (COS) Go to Content – Landing Pages You will see a layout with all LP and their performance over the last month To see results, click on the “chart” button

Select The Landing Pages you want to highlight Sort by multiple views to compare (ie. Sort by total submissions, submission rate, views, ec.) Highlight Landing Pages that had the highest and lowest Views, Submissions, Submission Rate.

Highest Submission Rate LP: Why did this Offer do so well? Which segment / persona was this offer for? Most views: Why did this LP get more views than others? Lowest Views / Submission Rates? Why did they Landing Pages not gain traction?

23 M Analytics INSERT SCREENSHOT

Go to Contacts -> Sort by Sent s Pick your preferred view: sort by Delivered, Clicks, Click Rate, Bounce Rate etc.

CUSTOMER GENERATION METRICS. ARE YOU GETTING THEM CUSTOMERS?

; Lead Nurturing Analytics

Go to Workflows. Click on the workflow you want to explore. Click on Performance to see how this workflow performed.

Next go to Contacts -> Sort by Automated.