Assignment 3 Identifying CSR / Sustainability Heroes Chan Ka Lei

Anita Roddick Entrepreneur who used the Body Shop chain of cosmetics stores Businesses could be run ethically, with what she called “moral leadership,” and still turn a profit. It was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries.

Anita Roddick “Anita did more than run a successful ethical business: she was a pioneer of the whole concept of ethical and green consumerism,” Tony Juniper Having a literature that “Die Body Shop Story. Die Vision einer außergewöhnlichen Unternehmerin. Econ, München 2001, ISBN “

Anita Roddick She end up the animal testing on her productive development Balancing the environment and business development Contribution on the sustainability and corporate social responsibility Is an ethical businessman