LinkedIn and the Internship Experience IACBE 2014 Annual Conference and Assembly Meeting San Diego, California | April 8-11, 2014 Janet Staker Woerner | Herzing University

Discussion What is LinkedIn? Why is LinkedIn important? How can LinkedIn be used in higher education? Who should use LinkedIn? Where should LinkedIn be used?

New Models – New Rules Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.

What it does Build a Professional Online Presence: Profile Add Connections with “Warm” Contacts and Alumni Research Companies & Industries: Company Pages Help Undecided Students Explore Opportunities Find Relevant Jobs and Internships: Student Jobs Portal ©2013 LinkedIn Corporation

Who uses LinkedIn 225M+ professionals 64% are outside the U.S. 30M+ students and recent grads 2.9M- companies 150+ industries Executives from every Fortune 500 company ©2013 LinkedIn Corporation

Unique Experiences+ Unique Relationships+ the Tool (LinkedIn) = POWER Breitbarth, W. (2013). The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. Greenleaf Book Group. What are your goals? Research the environment What adjectives describe you? Assess the now - SWOT Create the game plan Manage your brand

Social Media Skills Every professional needs to know

Individuals Source: Roland Delser and Sylvain Newton

LinkedIn and Internships

How can it be used? Required component of the Internship experience Students given basic elements of building a LinkedIn account Student reviewed and local business people reviewed Encouraged to build network for employment in field

Checklist Name Headline Custom URL Summary Experiences Skills and Expertise Education Recommendations Interests Groups and Associations Honors and Awards Personal Information CHECK YOUR SETTINGS

Professional photo of student alone Headline with area of study and/or career ambitions Keyword-rich summary that includes type of positions student is seeking Inclusion of volunteer activities, internships and extra curricular activities Recommendations from professors, advisors, internships Key elements ©2013 LinkedIn Corporation

Benefits for Learners Increases Learner Engagement Increase Collaboration Builds networking process Reinforces professionalism Hones concise and succinct writing skills Supports risk taking Time Management Skills Increase geographic connections (global) Cutting edge technology - The Digital Firm FUN – It’s what learners do! ©2013 LinkedIn Corporation

Challenges Understanding of digital presence Importance of networking Faculty resistance Additional time for preparation Life long skill Understanding of digital presence Importance of networking Faculty resistance Additional time for preparation Life long skill

Going forward Embed in business courses early Across the curriculum Digital literacy

References Astin, A. (1984). Student involvement: a developmental theory for higher education. Journal of College Student Personnel, 25(4), 297–308. Brogan, Chris Breitbarth, W.C. Chickering, A. W., & Associates. (1981). The modern American college. San Francisco: Jossey-Bass. Delser, R, and Newton, S.,(2013) McKinsey Quarterly Six social – media skills every leader needs Howe, N. & Strauss W. (2000). Millennials rising: The next great generation. NewYork, NY: Vintage Press.

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