Intership report Silicon Power – Almere, Netherlands USB Flash Drive Flash Memory Card Portable Hard Drive Solid State Disk Industrial Product Memory Module Thunderbolt Michal Ďurišin, Juraj Oravec

Basic information about Silicon Power  Silicon Power Computer & Communication Inc.  Established: 2005  Headquarter in Taiwan  The only office of Silicon Power in Europe  One of the 9 offices all around the world  19 employees in Netherland office  Dealing with manufacturing and selling flash drives, SSDs, HDDs, DDRs and many other computer devices  One of the best quality on the market

Key partners  Key suppliers: Samsung, Toshiba, Nanya  Key partners: Wholesalers, Techdata, Api, Ingram  Key resources (from partners): Contracts, Funds to promote, Insentives  Key activities (from partnes): Insurance, Checking partners liability, Price-making

Key activities  Buying chips -Timing  Assembling with PCBs -Stock management  Controller instaling -Promotion  Training Taiwan EuropeDistributor partners

The ultimate goal of Silicon Power......is to be in the top 5 within 5 years

Key resources  80% of profit made by flash drives and microSDs  Other 20% is from selling various pc devices  Exhibtions, Fairs, Design competition

Value proportions  Design  Price  Quality  Product range (45 Flash drives)  Risk reduction  Lifetime warranty  Expanding European market (No cost reduction, spending)

Customer relationships  Each salesman‘s got customers  Everyday communication through various media  Fairs & exhibitions attendance  Personal contact every 3 months  Christmass presents for customers  Cca 80 customers total in NL office  30 days paymet terms  Price negotiation up to 4%

Customer Segments  Industrial leading Lifetime Warranty  Online customer service support  feedback within 4 working hours  Replacement products return within 5-7 days  Most important customers = end customers

Channels  Retail shops  E-shops  Corporate sellers  Wholesellers (volume)  Resellers (profit) Taiwan EuropeDistributor partners 2 times/week order form Taiwan 4 days delivery 48 hours delivery

Cost stucture  Production costs 90% (chips)  Promotion costs  Fairs & Exhibitions  Delivery  Marketing

Revenue Streams  Secured data  Speed of transfer  Reliability  30 days payment terms  Negotiation

Persist in quality

Stand/Showroom modules

Thank you for attention!