Kotler / Armstrong, Chapter 19 The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____. tariff quota embargo strike
Kotler / Armstrong, Chapter 19 The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____. tariff quota embargo strike
Kotler / Armstrong, Chapter 19 The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment. treaty quota importing monetary control
Kotler / Armstrong, Chapter 19 The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment. treaty quota importing monetary control
Kotler / Armstrong, Chapter 19 The General Agreement on Tariffs and Trade (GATT) was signed in ______. 2004 1947 2001 1991
Kotler / Armstrong, Chapter 19 The General Agreement on Tariffs and Trade (GATT) was signed in ______. 2004 1947 2001 1991
Kotler / Armstrong, Chapter 19 The purpose of the World Trade Organization (WTO) is to _____. set up marketing offices increase nontariff trade barriers enforce GATT rules establish new products/services globally
Kotler / Armstrong, Chapter 19 The purpose of the World Trade Organization (WTO) is to _____. set up marketing offices increase nontariff trade barriers enforce GATT rules establish new products/services globally
Kotler / Armstrong, Chapter 19 The two economic factors that reflect a country’s attractiveness as a market are _______. population size and gross national product (GNP) population density and income distribution industrial structure and income distribution population size and population density
Kotler / Armstrong, Chapter 19 The two economic factors that reflect a country’s attractiveness as a market are _______. population size and gross national product (GNP) population density and income distribution industrial structure and income distribution population size and population density
Kotler / Armstrong, Chapter 19 Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways? subsistence industrializing raw material exporting industrial
Kotler / Armstrong, Chapter 19 Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways? subsistence industrializing raw material exporting industrial
Kotler / Armstrong, Chapter 19 The United States is considered to have which type of industrial structure? subsistence industrializing raw material exporting industrial
Kotler / Armstrong, Chapter 19 The United States is considered to have which type of industrial structure? subsistence industrializing raw material exporting industrial
Kotler / Armstrong, Chapter 19 Which of the following is not a factor to consider of a country’s political-legal environment? attitudes toward international buying government bureaucracy monetary regulations all of the above
Kotler / Armstrong, Chapter 19 Which of the following is not a factor to consider of a country’s political-legal environment? attitudes toward international buying government bureaucracy monetary regulations all of the above
Kotler / Armstrong, Chapter 19 International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade. true false
Kotler / Armstrong, Chapter 19 International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade. true false
Kotler / Armstrong, Chapter 19 Overlooking cultural difference can result in embarrassing marketing mistakes. true false
Kotler / Armstrong, Chapter 19 Overlooking cultural difference can result in embarrassing marketing mistakes. true false
Kotler / Armstrong, Chapter 19 Global markets should be ranked on which of the following? market size market growth competitive advantage all of the above
Kotler / Armstrong, Chapter 19 Global markets should be ranked on which of the following? market size market growth competitive advantage all of the above
Kotler / Armstrong, Chapter 19 Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____. importing exporting licensing management contracting
Kotler / Armstrong, Chapter 19 Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____. importing exporting licensing management contracting
Kotler / Armstrong, Chapter 19 Which of the following is not a type of joint venturing? indirect exporting licensing contract manufacturing management contracting
Kotler / Armstrong, Chapter 19 Which of the following is not a type of joint venturing? indirect exporting licensing contract manufacturing management contracting
Kotler / Armstrong, Chapter 19 A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____. indirect exporting tariffs contract manufacturing management control
Kotler / Armstrong, Chapter 19 A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____. indirect exporting tariffs contract manufacturing management control
Kotler / Armstrong, Chapter 19 A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____. management contracting a tariff contract manufacturing administrative selling
Kotler / Armstrong, Chapter 19 A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____. management contracting a tariff contract manufacturing administrative selling
Kotler / Armstrong, Chapter 19 The easiest of the three modes used to enter a foreign market is by _____. exporting joint ventures contract manufacturing direct investment
Kotler / Armstrong, Chapter 19 The easiest of the three modes used to enter a foreign market is by _____. exporting joint ventures contract manufacturing direct investment
Kotler / Armstrong, Chapter 19 The biggest investment in a global market comes from _____. indirect investment joint ownership contract manufacturing direct investment
Kotler / Armstrong, Chapter 19 The biggest investment in a global market comes from _____. indirect investment joint ownership contract manufacturing direct investment
Kotler / Armstrong, Chapter 19 A _____ marketing mix uses the same marketing approaches worldwide. global standardized generalized Park Avenue
Kotler / Armstrong, Chapter 19 A _____ marketing mix uses the same marketing approaches worldwide. global standardized generalized Park Avenue
Kotler / Armstrong, Chapter 19 When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.” true false
Kotler / Armstrong, Chapter 19 When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.” true false
Kotler / Armstrong, Chapter 19 Creating new products or services for new foreign markets is called _____. product extension product invention product adaptation new product mix
Kotler / Armstrong, Chapter 19 Creating new products or services for new foreign markets is called _____. product extension product invention product adaptation new product mix