CONNECTING SMALL GOVERNMENT CERTIFIED | LOCAL, & DIVERSE SUPPLIERS TO UNIVERISTY PROCUREMENT CONTRACTS, PROJECTS AND OPPORTUNITES. BEYOND SUPPLIER DIVERSITY 1 Annual Meeting April , 2013 Orlando, Florida LEVERAGING SUPPLY CHAIN ACCESS & RESOURCES TO GROW YOUR BUSINESS

USC SBDO, our MISSION | VISION | VALUES Annual Meeting April , 2013 Orlando, Florida 2 The USC Small Business Diversity Office,SBDO as Supplier Diversity Services supports economic growth and work force enhancement in California through USC campus use of businesses owned by minorities, women, and veterans, and small local businesses in the communities surrounding USC's campuses. Small Local and Diverse Supplier Goals for USC reflect the core values of the Universities Social Responsible Spend vision with diverse and small local suppliers. The USC has a commitment to meet spend goals in day to purchases, on projects or longer term agreement for university contracts with small local, minority, women and veteran businesses. USC has a self imposed goal to procure 15% of all goods or services, or all university purchases, regardless of source of funds, from Diverse, and Small local Suppliers.USC has a self imposed goal to procure 15%

USC SBDO, our MISSION | VISION | VALUES Subcontract Plans Overview Annual Meeting April , 2013 Orlando, Florida 3 Diverse Supplier Goals for Federal and State Contracts On behalf of units with federal and state contracts larger than $650,000, Supplier Diversity Services: Develops government subcontract plans in compliance with the Federal Acquisition and Defense Federal Acquisition Regulations Prepares "Good Faith Effort" Diverse Supplier usage proposals Submits Diverse Supplier compliance reports to applicable governmental agencies The SBDO is the Government Small Business Diversity Office for USC.

USC SBDO B2B OVERVIEW Annual Meeting April , 2013 Orlando, Florida 4 USC SMALL BUSINESS DIVERSITY SERVICE : LOCAL [26 TARGETED ZIP CODES SMALL BUSINESSES – USC MARSHALL OF BUSINESS DIVERSITY ] SUPPLIER DIVERSITY -MWV BUSINESS DIVERSITY / WORKFORCE [S/L MWV OUTCOMES/METRICS GOVERNMENT RESEACH – [MANAGE 30 AWARDS | LEVEARAGE 150 CERTFIED SMALL BUSINESS COCERNS MWV, CA–SDVOSB, 8A, HUBZONE, SUPPLIERS | BUSINESS SERVICES PROCUREMENT GUIDELINES | POLICIES [KNOW WHO, WHY, WHERE-KEEP ALL DATA ELEMENTS CURRENT AND ALL BUSINESS CERTIFICATIONS UP TO DATE] TWO YEARS MINIMUM IN BUSINESS TAX I.D. | Duns and Bradstreet I.D. | Certification on Classifications Bidsync for quotes | proposals | bids

USC SBDO B2B OVERVIEW Annual Meeting April , 2013 Orlando, Florida 5 USC ONLINE PROCUREMENT TOOLS: 2012 tools - Kuali and SciQuest SUBMIT A USC ONLINE SUPPLIER APPLICATION ONCE YOU HAVE A PROJECT | OR JOB WITH USC DEPARTMENT | SCHOOL OR | STUDENT GROUP. USC eMarket SYSTEM AWARD MANAGEMENT: CCR - CERTIFICATIONS TO CLASSIFICATION FOR BUSINESS MANAGEMENT CCR [USC SBDO must LEVERAGE Federal Spend with SBC AS AN INVESTIMENT FOR GROWTH] -SMALL BUSINESS EDUCATION – PROMOTIONAL EVENTS [SBCC | BDEXPO | HTDB WITH USC FORUMS ] -Small Business Advisory Council – vital resource [similar to Sm Business Boards or Partners]

USC SBDO B2B OVERVIEW Annual Meeting April , 2013 Orlando, Florida 6 USC Government Subcontract Plans Federal | State | Local - Small business diversity subcontract plans [$650, above | 23% or designated SBC goal] Tier I & II spend metrics U. S. SMALL BUSINESS ACT : DEVELOPED SBA GOALS FOR COMPLIANCE Federal Acquisition & Defense Federal Acquisition Regulations FARS | DFARS New NIH NIC goals are up to 33% for SBC with no ZERO spend in any categories. In 2012, at USC our Corporate SBC goals continue to develop from federal small business compliance. Social Responsibility has emerged beyond “good faith”.

USC SBDO Diverse Supplier Goals for Federal and State Contracts Annual Meeting April , 2013 Orlando, Florida 7 Diverse Supplier Goals for Federal and State Contracts On behalf of units with federal and state contracts larger than $650,000, Supplier Diversity Services: Develops government subcontract plans in compliance with the Federal Acquisition and Defense Federal Acquisition Regulations Prepares "Good Faith Effort" Diverse Supplier usage proposals Submits Diverse Supplier compliance reports to applicable governmental agencies

LEVERAGING SUPPLY CHAIN ACCESS Annual Meeting April , 2013 Orlando, Florida 8  In 2008 SD leadership shift in paradigm from Supplier Diversity to Business Diversity.  In FY USC is targeting not just Tier one spend directly with B2B, USC is now targeting metrics not just subcontracts spend for Tier II and III [Capital Projects, Staffing, others to follow]  In 2012 Professional Services contracts connected for MWV within the supply chain – Univ. of Chicago [ one model for U.S. business diversity] Business Diversity established a diverse infrastructure of engagement for Supplier Diversity Buyers and Suppliers with a new and emerging diverse business environment. Business Diversity once Embedded within business practices, becomes a way of doing business beyond a value proposition. This model is a business case for more Competitive, Competent, Collaborative, Partnerships for long term Relationships

LEVERAGING SUPPLY CHAIN ACCESS & RESOURCES TO GROW YOUR BUSINESS Annual Meeting April , 2013 Orlando, Florida 9 Solutions must meet Customers Needs Core Competencies Value to Initiatives - Certifications, Registrations, Collaboration Sustainable Cost Effective B2B Manage Risk – Financial Advisors | CPA | Supplier Diversity Advisory and SBC Business Councils Business Councils USC STAKEHOLDERS – ON ALL LEVELS. This model is a business case for more Competitive, Competent, Collaborative, Partnerships for long term Relationships

LEVERAGING SUPPLY CHAIN ACCESS & RESOURCES TO GROW YOUR BUSINESS Annual Meeting April , 2013 Orlando, Florida 10 Solutions must meet Customers Needs Core Competencies Value to Initiatives - Certifications, Registrations, Collaboration Sustainable Cost Effective B2B Manage Risk – Financial Advisors | CPA | Supplier Diversity Advisory and SBC Business Councils Business Councils USC STAKEHOLDERS – ON ALL LEVELS. This model is a business case for more Competitive, Competent, Collaborative, Partnerships for long term Relationships

LEVERAGING SUPPLY CHAIN ACCESS Annual Meeting April , 2013 Orlando, Florida 11 USC SBDO FY SMALL LOCAL | M/W/V METRICS  TIER I & TIER II METRICS SUBCONTRACT – EXISTING STAFFING – TEMPORARY STAFF – EXISTING CONSTRUCTION – IMPLEMENTING IN FY 12-13

FY USC SBDO PROCUREMENT SM-LOCAL MWV BUSINESS 12

LEVERAGING SUPPLY CHAIN ACCESS & RESOURCES TO GROW YOUR BUSINESS Annual Meeting April , 2013 Orlando, Florida 13  Local Chambers of Commerce : Los Angeles Greater Chamber of Commerce [small business | emerging commerce | social media | access for business growth]  U.S. Women’s Chamber of Commerce:  Local City Business Development: Minority Business Development Agency | Business Development Departments  National Association of Minority Contractors  National Association of Educational Procurement | Supplier Diversity Institute – SD Peers | Educational Institutional Coopwww.NAEPNET.org  National Minority Supplier Development Council [SCMDSC Los Angeles –]

LEVERAGING SUPPLY CHAIN ACCESS & RESOURCES TO GROW YOUR BUSINESS Annual Meeting April , 2013 Orlando, Florida 14  U.S. Small Business Administration  Systems for Awards Management  Internal Services Departments/PTAC  Small Business Development Centers –  General Services Agency  Cultural Chambers: ABA | BBA | KBA | JBA | LBA B2B Partnership - Bridge Cultural Association STAKEHOLDERS | PARTNERS | RESOURCES

LEVERAGING SUPPLY CHAIN ACCESS & RESOURCES TO GROW YOUR BUSINESS Annual Meeting April , 2013 Orlando, Florida 15 Sub-NET – Electronic Bulletin Board for Subcontracting Opportunities FREE Quick Registration No Approval Start Posting SUB-Net | web.sba.gov/subnet

CONNECTING WITH THE USC TROJANS Annual Meeting April , 2013 Orlando, Florida 16  JAN DAVIS – SUPBERB TECH, INC.  STAFFING PARTER – VENDOR MANAGED SYSTEM  CARMEN RAD – CRA CUSTOM PRINTING  SMALL LOCAL – SUSTAINABLE LARGE PRINT | HP PARTNER  KEVIN RAMSEY – ALAMEDA CONSTRUCTION  NATIONAL ASSOCIATION OF MINORTIY CONTRACTORS – NAMC –SoCal  BARBARA BURRELL – SKYS GOURMET TACOS  MOBLE CATERING  LUPE MORFIN - TANGRAM INTERIORS  USC ONISITE OFFICE FURNITURE

BEYOND SUPPLIER DIVERSITY SOCIAL MEDIA BRANDING USC SBDO Facebook –USC FSS-B2B Annual Meeting April , 2013 Orlando, Florida 17  USC SBDO FACEBOOK B2B - Supplier-Diversity-Services/  PACE NEWS - Website:pacenewsonline.com [ social media at all USC SBDO events]  LEIMERT PARK BEAT -  USC COMMUNICATION COUNCIL – Monthly Meeting to engage with Local Business Community  BDEXPO 2013 for USC at USC

USC Local Business Program connecting with suppliers in 26 USC community business areas of commerce Annual Meeting April , 2013 Orlando, Florida 18 CRA CUSTOM BANNER – A USC SMALL LOCAL SUSTAINABLE PRINTER &oe=utf8&q=SMALL+BUSINESS USC LVP - Small Business, Big Plans Carmen Rad started her business, CRA Custom Banner, out of her home in By 2009, her banner printing enterprise had grown enough for her move into a 25,000-square-feet building not far from the USC University Park campus. Rad attributes part of her company’s success to the USC local vendor program.

USC Institute of Creative Technology a USC Research Facility receives the U.S. Small Business Week 2012 award for subcontracting excellence. Annual Meeting April , 2013 Orlando, Florida 19

Los Angeles diversity leaders with U.S. SBA Regional Director, Victor Parker 20

USC SBDO RECEIVED THE 2012 COTY FOR“EXCELLENCE IN SUPPLIER DIVERSITY SCMSDC Annual Meeting April , 2013 Orlando, Florida 21

USC SBDO RECEIVED THE 2012 COTY FOR“EXCELLENCE IN SUPPLIER DIVERSITY SCMSDC Annual Meeting April , 2013 Orlando, Florida 22 BEYOND SUPPLIER DIVERSITY LEVERAGING SUPPLY CHAIN ACCESS & RESOURCES TO GROW YOUR BUSINESS RHONDA THORNTON DIRECTOR | SMALL BUSINESS LIAISON OFFICER USC SMALL BUSINESS DIVERSITY OFFICE THANK YOU - STAY CONNECTED !